Pattern labelling of business communication data

Abstract

Systematic pattern recognition as well as the corresponding description of determined patterns entail numerous challenges in the application context of high-dimensional communication data. These can cause increased effort, especially with regard to machine-based processing concerning the determination of regularities in underlying datasets. Due to the increased expansion of dimensions in multidimensional data spaces, determined patterns are no longer interpretable by humans. Taking these challenges into account, this paper investigates to what extent pre-defined communication patterns can be interpreted for the application area of high-dimensional business communication data. An analytical perspective is considered by taking into account a holistic research approach and by subsequently applying selected Machine Learning methods from Association Rule Discovery, Topic Modelling and Decision Trees with regard to the overall goal of semi-automated pattern labelling. The results show that meaningful descriptions can be derived for the interpretation of pre-defined patterns.