Institut für Kommunikationswissenschaft

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Browsing Institut für Kommunikationswissenschaft by Classification "070"

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    Lokale Kommunikation und Lokalmedien im Online-Zeitalter : Kommunikationsräume im Stadt-Land-Vergleich
    (2021) Brückner, Lara; Schweiger, Wolfgang
    Although the theoretical importance of the municipal level is undisputed, little research has been done to date on how local communication spaces are shaped in the online age. This is where the present study comes in and comparatively examines local communication spaces in urban and rural contexts. To this end, a theoretical framework based on sociological theories and (more recent) theories of the public sphere has been developed; it distinguishes between a structuring and an action dimension of communication spaces. The structuring dimension comprises macro-, meso-, and micro-level communication structures (e.g., competition in the local newspaper market or communication resources of actors). The action dimension comprises observable communicative action and can be characterized by two aspects: the communication networks of actors and their public communication with a large audience. Subsequently, n=49 guideline interviews with journalists and interest-led actors (politicians, administrative staff, active citizens, etc.) have been conducted on a total of six topics in three municipalities – two large cities and one small town. The actors were asked how they communicate with other actors and citizens on local political issues and what role traditional local media (still) play in this process. In all the communication spaces studied, the local or regional daily newspaper domi-nates as the most important local medium. From the point of view of the actors, the newspaper is still the central medium with which they inform citizens and reach people outside their topic-specific communities and filter bubbles. They also attribute to the newspaper a great influence on public opinion and – especially in the large cities – political decision-making. At the same time, the actors perceive that the newspapers reach is constantly decreasing and that they hardly reach young people in particular. Even if they are not seen as a substitute for local newspapers, online-only offers and blogs are useful channels for actors to address younger people who are particularly interested in the topic. In rural communication areas, actors who focus their public relations on traditional media and the press dominate. Digital tools and channels are hardly used – neither for public relations nor for communicating with other actors in the field. On the one hand, the actors argue with concerns about the users’ privacy; on the other hand they argue a lack of resources. For example, there is a lack of time and personnel to use additional online channels and to observe or even moderate user discussions. Another aspect is the lack of know-how of the mostly older local politicians, administrative staff, and journalists in dealing with digital tools. Actors who deliberately orchestrate different communication channels (online and offline, earned and owned media), digitally bring together knowledge and expertise from local, regional, and national networks and use these networks strategically for their public relations work are generally rare and predominantly found in urban communication spaces. Interest-led actors and journalists should make even greater use of the network logic of todays communication spaces. This means, for example, that interest-led actors should not only focus on journalists in their communication work but also on other central network nodes such as bloggers, politicians, and active citizens, and regularly provide them with information via topic-specific mailing lists. Journalists should make themselves visible as contact persons, adapt their work to the requirements of the respective communication networks - e.g., strengthen the voice of actors who receive little attention, bring together the arguments and positions of actors who have not been in contact so far - and more thoroughly examine options for (project-related) cooperation with other media in order to pool resources and create new buying incentives for readers by offering investigative content.
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    VERZERRT. SCHRILL. GESPALTEN. Meinungsklima und Diskursqualität im Internet und ihre Wirkungen auf den Journalismus
    (2022) Fulda, Stefanie; Schweiger, Wolfgang
    Journalists play a dual role in shaping public opinion. On one hand, they influence public opinion through their publications. At the same time, they themselves continuously monitor public opinion and orient themselves to it. It seems obvious that the way journalists perceive the world can also influence their work. In fact, it has not yet been studied in terms of the perceived climate of opinion. It is similar with the perceived digital debate culture. Quality, tone and content of online discourses are already widely addressed under keywords such as incivility and hate speech. Effects on journalism are also mentioned, but they don´t focus on how journalists perceive the combined climate of opinion and quality of discourse and how this affects their work. In fact, user comments, individual opinions and opinion leaders are of particular importance to journalists in this perception. Due to the still incomplete state of research on the perception effects of public opinion and discourse quality on journalism, qualitative, guideline-supported interviews were therefore set up on the question "How do journalists perceive opinion climate and discourse quality on the Internet and how does this affect their work?" in order to approach the possible manifestations of this topic in an explorative manner. For these interviews, which lasted 1 - 1.5 hours, 20 journalists from all over Germany were interviewed. The net sample of participating journalists differed according to department, type of employment, age, location, gender, subject areas and degree of position, with the aim of obtaining answers from as many different journalists as possible and being able to compare the answers of certain groups with each other. In addition, a website was created as a central information point for the project. With the help of a repetitive change of perspective in the survey, which addresses the approach and considerations of the interviewees, but also inquires how, from the interviewees point of view, other journalists deal with the same issue, it was possible to identify some hidden perceptual effects. Beginning with the question about the central sources of public opinion perception, via processing and the mechanisms in this process, to the recognizable effects on journalistic work, it was thus possible to trace the path of perception of opinion climate and discourse quality to the effects on journalistic topic selection and topic processing. A key finding of the survey is that it remains unclear to the group of journalists surveyed whether the perceived climate of opinion on the Internet is representative of society as a whole - many do not rule out parallels of digital and general public opinion. At the same time, it is rationally clear to many journalists that they should not be too impressed by the experiences on the Net, since these represent only a small section of society, but emotionally it does happen - because the quality of the experienced, digital discourse is so impressive. On the other hand, almost all of the journalists surveyed assume that the perceived climate of opinion influences their journalistic work, but show a lack of clarity about the extent to which they are personally affected by this in their work. They do not know the concrete effects. Finally, it became obvious that journalists base their perception of public opinion quite significantly on the perceived quality of discourse. This is an understandable approach, but one that harbors the risk of misperceptions due to third person, negativity or false uniqueness effects, to name just a few of the most important potential distortions of perception. This has consequences: If those who report on public opinion are subject to a distorted perception, then they bring this into their reporting, which reinforces the tendency for recipients to also be subject to a distorted perception of public opinion. Citizens, in turn, express themselves in social media or below journalistic articles in the comments. These are read by editorial teams and in turn used for journalistic reporting. This is where the circle closes, because this is how recipients and journalists influence each others distorted perceptions and draw conclusions about public opinion in society. Minority opinions are perceived as majority opinions, the emotionally heated discourse on the Internet shapes the impression of a growing polarization of society, and journalism carries this idea into its reporting. The consequence is a possible misinterpretation of public opinion by journalistic media, so that journalism runs the risk of arguing past the actual public opinion of society through a distorted perception of public opinion and discourse quality on the Internet.
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    Zum Begriff der Transparenz : politikbezogene Vorstellungen, kognitive Bezüge und medial vermittelte Bilder
    (2015) Zipfel, Theodor; Brettschneider, Frank
    Transparency is a very frequently used term but it is also a volatile one. Frequently, the semantic content and conceptual imagination of the figurative meaning of the word in linguistic usage is kept relatively vague. This paper thus pursues the objective of contributing towards establishing the understanding of the term transparency. To this end, the linguistic and epistemological bases of analysing a term were first explained and the theoretical and methodical basis for the study was elaborated. Based on this, lexical information on the conveyed meaning of the word transparency was analysed. This analysis formed the basis for a qualitative analysis of the content of specialised texts from politics, where it was possible to demonstrate that the content of the term by its definition is far more complex than presented in dictionaries; that more than anything else, subject-related and object-related references of notions of the term need to be differentiated. In addition, the manifold dimensions of usage of the politics related term of transparency were defined and the functional meaning transparency adopts in the political system was presented. The results of the qualitative study subsequently served as a starting point for a quantitative analysis of newspaper articles. The result was that more than a few conveyed the concepts of specialist texts in the newspapers. Yet, that is precisely where there are restrictions to the presentation, where the contents of terms become more abstract.