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Institut für Kommunikationswissenschaft

Permanent URI for this collectionhttps://hohpublica.uni-hohenheim.de/handle/123456789/26

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Browsing Institut für Kommunikationswissenschaft by Person "Fahrenbach, Christian"

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    Reputationsorientiertes Themen- und Issues-Management : Konzeption, Regelbetrieb, Weiterentwicklung
    (2011) Fahrenbach, Christian; Brettschneider, Frank
    The dissertation examines, how organizations can implement, operate and enhance an reputation oriented issues management. Therefore, the operational issues-management-model is linked to the strategic aim reputation and its parts. The first chapters proves the importance of reputation and issues management in general. Then a practical model is being developed, of how issues management with its substeps planning, acting, controlling can be organized. A detailed chapter explains the possible conceptualization and implementation of an issues management in an existing company. A detailed case study assesses the findings and develops them further.