Browsing by Person "Bachl, Marko"

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Analyse rezeptionsbegleitend gemessener Kandidatenbewertungen in TV-Duellen
Erweiterung etablierter Verfahren und Vorschlag einer Mehrebenenmodellierung
(2014) Bachl, Marko; Brettschneider, Frank
Continuous Response Measurement (CRM) as a tool to capture candidate evaluations during televised debates is well established in political communication research. Such systems allow very detailed measurements of individual responses to certain candidate statements. However, CRM studies produce very complex data structures which are not easily accessible by simple analytical procedures while at the same time preserving the individual nature of the measurement. Therefore, we first critically discuss the established analytical approaches and recommend some modifications. Second, we describe how such measurements can be adequately modeled at the individual level in a multilevel framework. All analytical approaches are demonstrated using data from a CRM study on the televised debate in the run-up to the Baden-Württemberg state election 2011.
Do sexist comments hinder participation in online political discussions?
(2023) Reich, Sabine; Bachl, Marko
Women who visibly engage in politics online experience a lot of backlash. The presented study investigates sexist incivility against women in online political spaces as a possible explanation for the gender gap in online political discussion and expression. Online sexism solidifies the masculine norm in online political spaces. Drawing on social cognitive theory and the theory of normative social behavior, we understand online incivility as communication mechanisms that enforce gender norms in online political discussions. We use a preregistered online survey experiment with German Internet users to investigate how sexist comments in online political discussions affect women’s participation in the discussion, perceived social norms about participating, and their internal political efficacy. We found no effects of sexist comments on the propensity to engage in the discussion or the political efficacy to contribute. However, the presence of sexist comments increased the fear of sanctions in both men and women. The null findings of the preregistered experiment occurred despite sufficient statistical power and a successful treatment check. We discuss several possible explanations for the null effects and ways forward.
How news audiences allocate trust in the digital age: A figuration perspective
(2024) Mangold, Frank; Bachl, Marko; Prochazka, Fabian; Mangold, Frank; GESIS—Leibniz Institute for the Social Sciences, Köln, Germany; Bachl, Marko; University of Hohenheim, Stuttgart, Germany; Prochazka, Fabian; University of Erfurt, Germany
The article enriches the understanding of trust in news at a time when mass and interpersonal communication have merged in the digital sphere. We propose disentangling individual-level patterns of trust allocation (i.e., trust figurations ) across journalistic media, social media, and peers to reflect the multiplicity among modern news audiences. A latent class analysis of a representative survey among German young adults revealed four figurations: traditionalists, indifferentials, optimists, and cynics. Political characteristics and education corresponded with substantial heterogeneity in individuals’ trust in news sources, their inclination to differentiate between sources, and the ways of integrating trust in journalistic and non-journalistic sources.