Browsing by Person "Ben Messaoud, Rachid"

Now showing 1 - 1 of 1
  • Thumbnail Image
    Publication
    Proactive business sustainability : constructing a framework for enhancing the sustainability commitment of automotive companies
    (2023) Ben Messaoud, Rachid; Pyka, Andreas
    This dissertation scrutinizes the dilemma between corporate sustainability pledges and the tangible impact of prevailing global economic, ecological, and societal challenges. Despite a growing commitment to sustainability, there is a glaring discrepancy between intentions and actions. Thus, the need for proactive sustainability practices has never been more crucial. This research proposes a solution to this issue through the Proactive Business Sustainability (PBS) model. The PBS model, informed by a thorough review of the pertinent literature, expert interviews, and two meticulous case studies, provides a practical and actionable blueprint for businesses to adopt. Incorporating a dual-action scheme, encompassing managerial and organization-wide measures, the model advocates that businesses can generate significant sustainability solutions within their core activities, integrating sustainability seamlessly into their business models and profit generation mechanisms. The outcome of this research is an in-depth guide for the PBS model implementation, effectively bridging the identified sustainability gap. This guide furnishes a comprehensive methodology, thereby ensuring that sustainability transcends corporate rhetoric to become a core tenet that positively influences the world's economic, ecological, and societal challenges. The model underlines the critical role of commitment from all organizational tiers, emphasizing that the success of the PBS model is contingent on collective, cohesive action.