Browsing by Person "Ostertag, Martina M."

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Erfolgsfaktoren von Kooperationen innerhalb der Internationalisierungsstrategien von Familienunternehmen
(2012) Ostertag, Martina M.; Müller, Christoph
Considering the global economy, one can observe for some years now the growing importance of internationalization. Increasingly companies are faced with growing competitive pressure. New, foreign competitors are entering the market and more and more companies are taking advantage of the opportunities that arise in the context to globalization. Often the first step for opening new markets is to develop sales partnerships with businesses in the target country. Based on the development of international distribution partnerships, family run businesses are considering co operations. The goal is to identify specific success factors for co-operations, based on the concept of the determinants of success and the special characteristics of family run businesses and based thereon, under the aspect of the effectuation model, to develop an ideal co-operation process. The focus is on the highest possible practical use for family run businesses that want to be active internationally by setting up sales co-operations. Taking into consideration uncertainty, the result is an optimized process, which primarily meets the special needs of family run businesses and allows a structured implementation of the defined international strategy.