Institut für Marketing & Management
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Browsing Institut für Marketing & Management by Sustainable Development Goals "10"
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Publication Designing knowledge-driven digitalization: novel recommendations for digitally supported multi-professional collaboration(2025) Meindl, Oliver; Peuten, Sarah; Striebel, Xena; Gimpel, Henner; Ostgathe, Christoph; Schneider, Werner; Steigleder, Tobias; Meindl, Oliver; FIM Research Center for Information Management, Augsburg, Germany; Peuten, Sarah; Chair of Sociology, University of Augsburg, Augsburg, Germany; Striebel, Xena; FIM Research Center for Information Management, Augsburg, Germany; Gimpel, Henner; FIM Research Center for Information Management, Augsburg, Germany; Ostgathe, Christoph; Palliativmedizinische Abteilung, Comprehensive Cancer Center CCC Erlangen-EMN, Universitätsklinikum Erlangen, Friedrich-Alexander-Universität Erlangen-Nürnberg, Erlangen, Germany; Schneider, Werner; Chair of Sociology, University of Augsburg, Augsburg, Germany; Steigleder, Tobias; Palliativmedizinische Abteilung, Comprehensive Cancer Center CCC Erlangen-EMN, Universitätsklinikum Erlangen, Friedrich-Alexander-Universität Erlangen-Nürnberg, Erlangen, GermanyIntroduction: Palliative care is based on the principle of multi-professional collaboration, which integrates diverse competencies and perspectives to provide holistic care and support for patients and their relatives. In palliative care teams, there is an intensive exchange of information and knowledge; however, current documentation and hospital information systems often fall short of meeting the specific demands for effective collaboration and dynamic communication in this field. Methods: This action design research study is based on the three-and-a-half-year interdisciplinary research project PALLADiUM and aims to demonstrate the added value of knowledge-driven digitalization. Results and discussion: Our study provides novel recommendations for digitally supported multi-professional collaboration tailored to the specific requirements of palliative care and similar fields. Based on the analytical distinction between ‘information’ and ‘knowledge,’ we present design recommendations for co-creative, knowledge-driven development processes and multi-professional collaboration support systems. We further illustrate how these recommendations have been implemented into a functional technical demonstrator and outline how our results could impact future digitalization initiatives in healthcare.Publication The influence of social norms on expressing sympathy in social media(2024) Graf-Drasch, Valerie; Gimpel, Henner; Bonenberger, Lukas; Blaß, Marlene; Graf-Drasch, Valerie; University of Hohenheim, Stuttgart, Germany; Gimpel, Henner; University of Hohenheim, Stuttgart, Germany; Bonenberger, Lukas; Branch Business & Information Systems Engineering of Fraunhofer FIT, Augsburg, Germany; Blaß, Marlene; Branch Business & Information Systems Engineering of Fraunhofer FIT, Augsburg, GermanyIncreasingly, people are turning to social media to express grief. By and large, however, the social media community can do little more than improvise reactions, not quite sure how to use the old familiar social scripts as guides to lending effective support. To examine the role of social media in the grieving process, we used a mixed-methods approach: 12 interviews with “social media grievers” reveal the expectations of the bereaved regarding other users’ behavior. By way of two online experiments with 1058 participants, we tested how these expectations are met by the messaging of social media providers in accordance with social norm theory. We found that injunctive social norm messages are particularly effective, whereas descriptive social norm messages vary in their effectiveness, depending on which information is presented and how prominently so. What our study shows, then, is that both are potent socio-technical tools that can guide users towards more empathetic behavior when dealing with the bereaved, so while social media may not be a substitute for therapy, they can offer profound comfort for those of us dealing with bereavement and grief.