Institut für Marketing & Management
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Browsing Institut für Marketing & Management by Sustainable Development Goals "3"
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Publication Designing knowledge-driven digitalization: novel recommendations for digitally supported multi-professional collaboration(2025) Meindl, Oliver; Peuten, Sarah; Striebel, Xena; Gimpel, Henner; Ostgathe, Christoph; Schneider, Werner; Steigleder, Tobias; Meindl, Oliver; FIM Research Center for Information Management, Augsburg, Germany; Peuten, Sarah; Chair of Sociology, University of Augsburg, Augsburg, Germany; Striebel, Xena; FIM Research Center for Information Management, Augsburg, Germany; Gimpel, Henner; FIM Research Center for Information Management, Augsburg, Germany; Ostgathe, Christoph; Palliativmedizinische Abteilung, Comprehensive Cancer Center CCC Erlangen-EMN, Universitätsklinikum Erlangen, Friedrich-Alexander-Universität Erlangen-Nürnberg, Erlangen, Germany; Schneider, Werner; Chair of Sociology, University of Augsburg, Augsburg, Germany; Steigleder, Tobias; Palliativmedizinische Abteilung, Comprehensive Cancer Center CCC Erlangen-EMN, Universitätsklinikum Erlangen, Friedrich-Alexander-Universität Erlangen-Nürnberg, Erlangen, GermanyIntroduction: Palliative care is based on the principle of multi-professional collaboration, which integrates diverse competencies and perspectives to provide holistic care and support for patients and their relatives. In palliative care teams, there is an intensive exchange of information and knowledge; however, current documentation and hospital information systems often fall short of meeting the specific demands for effective collaboration and dynamic communication in this field. Methods: This action design research study is based on the three-and-a-half-year interdisciplinary research project PALLADiUM and aims to demonstrate the added value of knowledge-driven digitalization. Results and discussion: Our study provides novel recommendations for digitally supported multi-professional collaboration tailored to the specific requirements of palliative care and similar fields. Based on the analytical distinction between ‘information’ and ‘knowledge,’ we present design recommendations for co-creative, knowledge-driven development processes and multi-professional collaboration support systems. We further illustrate how these recommendations have been implemented into a functional technical demonstrator and outline how our results could impact future digitalization initiatives in healthcare.Publication Palliative care as a digital working world (PALLADiUM) - a mixed-method research protocol(2023) Grimminger, Sandra; Heckel, Maria; Markgraf, Moritz; Peuten, Sarah; Wöhl, Moritz; Gimpel, Henner; Klein, Carsten; Ostgathe, Christoph; Steigleder, Tobias; Schneider, Werner; Grimminger, Sandra; Palliativmedizinische Abteilung, Comprehensive Cancer Center CCC Erlangen-EMN, Universitätsklinikum Erlangen, Friedrich-Alexander-Universität Erlangen-Nürnberg, Erlangen, Germany; Heckel, Maria; Palliativmedizinische Abteilung, Comprehensive Cancer Center CCC Erlangen-EMN, Universitätsklinikum Erlangen, Friedrich-Alexander-Universität Erlangen-Nürnberg, Erlangen, Germany; Markgraf, Moritz; Project Group Business & Information Systems Engineering of the Fraunhofer FIT, Augsburg, Germany; Peuten, Sarah; Professorship for Sociology, University of Augsburg, Augsburg, Germany; Wöhl, Moritz; Project Group Business & Information Systems Engineering of the Fraunhofer FIT, Augsburg, Germany; Gimpel, Henner; Chair of Digital Management, University of Hohenheim, Stuttgart, Germany; Klein, Carsten; Palliativmedizinische Abteilung, Comprehensive Cancer Center CCC Erlangen-EMN, Universitätsklinikum Erlangen, Friedrich-Alexander-Universität Erlangen-Nürnberg, Erlangen, Germany; Ostgathe, Christoph; Palliativmedizinische Abteilung, Comprehensive Cancer Center CCC Erlangen-EMN, Universitätsklinikum Erlangen, Friedrich-Alexander-Universität Erlangen-Nürnberg, Erlangen, Germany; Steigleder, Tobias; Palliativmedizinische Abteilung, Comprehensive Cancer Center CCC Erlangen-EMN, Universitätsklinikum Erlangen, Friedrich-Alexander-Universität Erlangen-Nürnberg, Erlangen, Germany; Schneider, Werner; Professorship for Sociology, University of Augsburg, Augsburg, GermanyBackground: In Palliative Care, actors from different professional backgrounds work together and exchange case-specific and expert knowledge and information. Since Palliative Care is traditionally distant from digitalization due to its holistically person-centered approach, there is a lack of suitable concepts enabling digitalization regarding multi-professional team processes. Yet, a digitalised information and collaboration environment geared to the requirements of palliative care and the needs of the members of the multi-professional team might facilitate communication and collaboration processes and improve information and knowledge flows. Taking this chance, the presented three-year project, PALLADiUM, aims to improve the effectiveness of Palliative Care teams by jointly sharing available inter-subjective knowledge and orientation-giving as well as action-guiding practical knowledge. Thus, PALLADiUM will explore the potentials and limitations of digitally supported communication and collaboration solutions. Methods: PALLADiUM follows an open and iterative mixed methods approach. First, ethnographic methods – participant observations, interviews, and focus groups – aim to explore knowledge and information flow in investigating Palliative Care units as well as the requirements and barriers to digitalization. Second, to extend this body, the analysis of the historical hospital data provides quantitative insights. Condensing all findings results in a to-be work system. Adhering to the work systems transformation method, a technical prototype including artificial intelligence components will enhance the collaborative teamwork in the Palliative Care unit. Discussion: PALLADiUM aims to deliver decisive new insights into the preconditions, processes, and success factors of the digitalization of a medical working environment as well as communication and collaboration processes in multi-professional teams.Publication The influence of social norms on expressing sympathy in social media(2024) Graf-Drasch, Valerie; Gimpel, Henner; Bonenberger, Lukas; Blaß, Marlene; Graf-Drasch, Valerie; University of Hohenheim, Stuttgart, Germany; Gimpel, Henner; University of Hohenheim, Stuttgart, Germany; Bonenberger, Lukas; Branch Business & Information Systems Engineering of Fraunhofer FIT, Augsburg, Germany; Blaß, Marlene; Branch Business & Information Systems Engineering of Fraunhofer FIT, Augsburg, GermanyIncreasingly, people are turning to social media to express grief. By and large, however, the social media community can do little more than improvise reactions, not quite sure how to use the old familiar social scripts as guides to lending effective support. To examine the role of social media in the grieving process, we used a mixed-methods approach: 12 interviews with “social media grievers” reveal the expectations of the bereaved regarding other users’ behavior. By way of two online experiments with 1058 participants, we tested how these expectations are met by the messaging of social media providers in accordance with social norm theory. We found that injunctive social norm messages are particularly effective, whereas descriptive social norm messages vary in their effectiveness, depending on which information is presented and how prominently so. What our study shows, then, is that both are potent socio-technical tools that can guide users towards more empathetic behavior when dealing with the bereaved, so while social media may not be a substitute for therapy, they can offer profound comfort for those of us dealing with bereavement and grief.