Institut für Kommunikationswissenschaft

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Browsing Institut für Kommunikationswissenschaft by Subject "Begriffsanalyse"

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    Zum Begriff der Transparenz : politikbezogene Vorstellungen, kognitive Bezüge und medial vermittelte Bilder
    (2015) Zipfel, Theodor; Brettschneider, Frank
    Transparency is a very frequently used term but it is also a volatile one. Frequently, the semantic content and conceptual imagination of the figurative meaning of the word in linguistic usage is kept relatively vague. This paper thus pursues the objective of contributing towards establishing the understanding of the term transparency. To this end, the linguistic and epistemological bases of analysing a term were first explained and the theoretical and methodical basis for the study was elaborated. Based on this, lexical information on the conveyed meaning of the word transparency was analysed. This analysis formed the basis for a qualitative analysis of the content of specialised texts from politics, where it was possible to demonstrate that the content of the term by its definition is far more complex than presented in dictionaries; that more than anything else, subject-related and object-related references of notions of the term need to be differentiated. In addition, the manifold dimensions of usage of the politics related term of transparency were defined and the functional meaning transparency adopts in the political system was presented. The results of the qualitative study subsequently served as a starting point for a quantitative analysis of newspaper articles. The result was that more than a few conveyed the concepts of specialist texts in the newspapers. Yet, that is precisely where there are restrictions to the presentation, where the contents of terms become more abstract.