Browsing by Subject "Consumer insight"

Now showing 1 - 1 of 1
  • Thumbnail Image
    Publication
    Implizite Untiefen - Hypnotische Trance als Instrument der qualitativen Marktforschung
    (2014) Keil, Tobias; Brettschneider, Frank
    A contribution to the discipline of psychological qualitative market research and implicit brand management. Demonstration of the theoretical background and the practical application of the CONSUMER RESEARCH TRANCE, a technique to analyze consumer motifs whitout having their conscious mind interfere with their verbal reports.