Browsing by Subject "Controlling"

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Am Puls des Wandels - Veränderungskommunikation messen und steuern : Entwicklung und Anwendung eines Controllingansatzes für Veränderungskommunikation.
(2014) Heyder, Daniela; Schweiger, Wolfgang
The objective of the dissertation lies in the development and empirical application of a controlling approach particularly for change communication. For the success of a company continuous change is essential. As fast as the environment changed through e.g. increasing competition, shift in values or innovative technologies, the strategies, structures and processes in enterprises have to change as well as the employees, their mindset and behaviors, in order to secure continuance and growth. For the success of organizational change a special form of internal corporate communication is of central importance – change communication. It can create attention, knowledge and acceptance for the change with the employees concerned by the change and activates a mindset and behavior modification. The journalistically coined role of internal communication changes itself from the passive observer and correspondent of enterprise developments to the master clock and active designer of change processes. An interdisciplinary connection of internal corporate communication with organizational development approaches and implementation instruments of change management is demanded in times of change. So there are characteristics of the goals, strategies, contents, roles and instruments of change communication, which distinguish change communication as a special form of internal corporate communication. In continuous corporate change and with the essential meaning of communication for successful changes the need grew to measure and to steer the performance and impact of change communication systematically with success-critical indicators. This need is encouraged by the increasing attention of the communication science and management for the evaluation of corporate communication. International communication scientists and managers deal with the pressure to justify for their efficiency, effectiveness and budgets as well as with questions for planning and optimizing the success of Public Relations, market and employee communication. As an answer communication experts and controllers together with scientists developed the communication controlling. Contrary to Public relations, marketing communication or internal communication there is so far no scientific or practical approach for controlling change communication, that integrates the characteristics of change communication as a special form of internal communication conceptually or methodically. The development and empirical application of a controlling approach for change communication makes a contribution to lock the shown research gap and to the current discussion in communication controlling. First the characteristics and specific objectives of change communication are illustrated on the basis of a literature analysis. The dissertation regards the phenomenon of organizational change and the special role of communication during change processes. Their goals and tasks, strategies, contents, roles and instruments supply success-critical and steering-related factors of change communication and thus first elements for a controlling system. As a further basis for the specific measurement approach of change communication selected existing controlling approaches of corporate communication as well as change management are outlined and reviewed regarding transferable elements on a change communication controlling system. Beside a controlling tool for internal communication as well as an approach of marketing communication, the PR evaluation plays a major role in this reflection. Additionally evaluation concepts and measurement instruments of the change management deliver valuable implications. Based on this reflection the work defines measuring constructs, indicators and inquiry methods for the controlling of change communication. They are structured in a theoretical framework and an action-oriented measurement system. With the developed controlling system change communication can be evaluated and steered accompanying. The progress of the change is made visible and a rolling wave planning for a continuous optimization of the change process is made possible. The practical applicability of the innovative controlling approach for change communication is tested empirically at a case study. According to the specific goals, strategies, contents, target audiences and instruments of the corporate change initiative „CustomerFirst“ the developed controlling system is modified and applied on two measurement times. From the results of the measurement concrete recommendations for action are derived for steering the change initiative CustomerFirst. The steering mechanisms prove an optimizing effect on the change progress. The development and empirical application of the controlling approach for change communication in the context of a case study make a contribution to the current discussion in communication and change controlling, which look for best practice examples to enhance the discipline.
Entscheidungsorientierte Bewertung von Alternativen in Verhandlungsprozessen
(2022) Heinle, Timo; Troßmann, Ernst
Negotiations take place within and between all possible types of businesses. They not only shape private and public households, but they are also an elementary component in everyday business life. The main focus is on negotiations in make-to-order-production that take place between two companies. In the case of make-to-order-production the project character is important, which is reflected on the one hand in the high level of customer-related service specifications, and on the other hand in the low standardization of the drafting of contracts. To be able to draft the contracts, more or less extensive negotiations between the contracting parties, in which an attempt is made to reach an agreement on the relevant subjects of the negotiation, are usual. At different points in the negotiation process the negotiating parties must make a large number of decisions. If in such cases the negotiators only focus on the outcome of the negotiations, there is a risk of protracted negotiations with high costs. Such an approach is not compatible with a conventional operational target system. When considering the negotiation costs, it may be preferable to accept an allegedly worse offer in order to avoid further rounds of negotiations and the associated costs. Negotiation decisions, depending on the time the decision is made, can be characterized by a multitude of different alternatives. In any event, before a negotiation begins, it must be decided whether entering into a negotiation rather than the renunciation of a common agreement is preferable. If the negotiating parties are already negotiating, a decision on whether to accept or reject an existing offer is imperative. Breaking off a negotiation and the subsequent failure to reach an agreement is an alternative that regularly exists up until shortly before a contract is agreed on. To be able to make a choice, a decision-oriented valuation of alternatives in negotiation processes is necessary. The methodological apparatus designed in this dissertation enables a decision-oriented valuation of negotiation alternatives by the supplier in make-to-order-production. This allows negotiators to check at any time during a negotiation whether the intended negotiation alternative is the most appropriate or whether another negotiation alternative is relatively advantageous due to updated environmental conditions and updated levels of information.
Die Informationssituation im Krankenhaus : das Interaktionsmodell OP-Management
(2010) Siegmund, Frank; Ernst, Christian
This work shows that by reducing asymmetric information in the operating areas of hospitals effectiveness can be increased. A model is being developed which allows hospitals to assess whether an improved information situation is economically viable.
Kommunikations-Controlling zur zielgerichteten Steuerung der internen Kommunikation in der Bundeswehr
(2015) Abel, Stephan Christopher; Brettschneider, Frank
Presuming that there is need for improvement the doctor’s thesis aims at systematically selecting the best fitting instrument for a strategic-objective-oriented management of the German Federal Armed Forces’ internal communication. It starts with a description and multi-dimensional classification of all available instruments for the management of private enterprises’ internal communication. Before proposing one of them for managing the German Federal Armed Forces’ internal communication, there is conducted an organizational analysis to clear the crucial differences between the German Federal Armed Forces and private enterprises. As a part of this, there is also conducted a research for the differences in internal communication between these two organizations by using Qualitative Research methods. The evaluation of 16 expert interviews leads to a model called ‚Unterschiedsmodell interne Kommunikation Bundeswehr vs. privatwirtschaftliches Unternehmen’. The findings resulting from the organizational analysis are used to create an evaluation tool that finally proposes to establish the ‚Communications Value System’ in combination with the ‚Index Interne Kommunikation’ for a strategic-objective-oriented management of the German Federal Armed Forces’ internal communication.
Konfliktkostenmanagement – Wirtschaftlichkeitskontrolle im Konflikt- und Kommunikationsmanagement
(2014) Audi, Manuel; Brettschneider, Frank
Conflict management is a method of limiting the negative effects of conflict while increasing the positive ones. Conflict cost management has not yet been considered as a major task of the conflict management process. The dissertation bridges this gap by developing a theoretical model which aims to ensure a systematical management of direct and indirect conflict costs. The conflict cost management model is being integrated into the conflict and communication management process. The model can be incorporated in the organizational management process as an independent approach to identify, measure and control conflict costs. Furthermore the model can be used to manage the profitability of different interventions aiming to prevent and/or to treat existing or potential conflicts.
Schätzung betrieblicher Kostenfunktionen mit künstlichen neuronalen Netzen
(2015) Simen, Jan-Philipp; Troßmann, Ernst
In this thesis a concept for estimating cost relationships with artificial neural networks is developed. The resulting open-source software application Cenobi (http://sourceforge.net/projects/cenobi/) is able to assess the impact of cost drivers on activity cost, plot non-linear cost functions, do forecasting and budgeting, calculate incremental cost, do unit costing, job costing etc., calculate cost driver rates and analyse cost variances. An object-oriented implementation of neural networks optimized by genetic algorithms provides the basis for these calculations.