Browsing by Subject "Customer orientation"

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Betriebliche Kommunikationsprozesse bei Dienstleistern : Herausforderungen für Organisation und IT durch Kundenorientierung (Anhang)
(2010) Kordowich, Philipp
Customer-oriented service provision as in customer solutions or services results in new requirements for the organisation of the company and for information technology support. The work introduces the specific characteristics of customer-oriented services in comparison to other services and their impact on organisational activities. To this end, the thesis examines the actors affected by the service provision and discusses the related changes. The findings are used to derive the consequences of customer-oriented service provision for organisational communication processes. Finally, the potential of information technology support is shown.