Browsing by Subject "Customer value orientation"

Now showing 1 - 1 of 1

Kundenwertorientierung von Mitarbeitern : Implementierungstreiber und Erfolgsauswirkungen
(2012) Munk, Steffen; Hadwich, Karsten
Although it is widely recognized that customer value orientation (CVO) can be a source of competitive advantage, marketers often struggle to implement such a strategy. A main implementation barrier is that employees do not know how to implement the CVO in their day-to-day business. The analysis of the CVO of employees is based on a cross-industry survey of 260 customer equity managers. The author describes two dimensions of employees? CVO and analyses relevant implementation drivers and outcomes.