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Browsing by Subject "Implicit brand management"

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    Implizite Untiefen - Hypnotische Trance als Instrument der qualitativen Marktforschung
    (2014) Keil, Tobias; Brettschneider, Frank
    A contribution to the discipline of psychological qualitative market research and implicit brand management. Demonstration of the theoretical background and the practical application of the CONSUMER RESEARCH TRANCE, a technique to analyze consumer motifs whitout having their conscious mind interfere with their verbal reports.