Browsing by Subject "Information technology"

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Betriebliche Kommunikationsprozesse bei Dienstleistern : Herausforderungen für Organisation und IT durch Kundenorientierung (Anhang)
(2010) Kordowich, Philipp
Customer-oriented service provision as in customer solutions or services results in new requirements for the organisation of the company and for information technology support. The work introduces the specific characteristics of customer-oriented services in comparison to other services and their impact on organisational activities. To this end, the thesis examines the actors affected by the service provision and discusses the related changes. The findings are used to derive the consequences of customer-oriented service provision for organisational communication processes. Finally, the potential of information technology support is shown.
Digitalization of the individual : consequences, design, and behavior
(2021) Waldmann, Daniela; Gimpel, Henner
In the past decades, digitalization has increasingly influenced our daily lives and habits in almost all areas and has even become indispensable for individuals, organizations, and society. The interactions between individuals and organizations have changed significantly as digitalization extends the boundaries of organizations to the point at which it affects individuals. Consequently, new research efforts and better understanding are essential to understand how the behavior of individuals is affected by the use of digital technologies, how customers’ demands change, and how the purchasing process of organizations needs to be adapted. Currently, the literature on digital transformation is mainly treating the organizational perspective. Nevertheless, organizations should not neglect the individual perspective as it is essential to understand customer needs and their consequences affected by digital technologies. Matt et al. (2019)1 present a holistic research framework with three research perspectives for the digitalization of the individual. This framework encompasses the behavior of individuals, the design of information systems, and the consequences that digitalization entails. Additionally, this research framework suggests that a digitized individual can take on different roles. The dissertation uses this framework of Matt et al. (2019)1 to structure and classify the covered contents and research objectives. The aim of this dissertation is to contribute to a comprehensive overview for organizations to understand their customers’ concerns regarding digital technologies, which design options they have to address these concerns, and how it influences their behavior to realize the potential of the technologies or reduce their harms. Therefore, this work applies pluralistic methodological approaches (qualitative methods, e.g., semi-structured interviews and qualitative content analysis, and quantitative methods, e.g., quantitative decision models and data collection from online questionnaires). With that, the dissertation provides novel insights for organizations to better implement digital technologies by regarding the consequences for individuals and the behavior of individuals. First, to contribute to an understanding of the negative consequences digitalization can bring along for individuals, part A of this dissertation presents two research articles that focus on the concerns of individuals. The research papers P1 and P2 show in two different domains what individuals are concerned about when using digital technologies and what prevents individuals from using them. Therefore, this dissertation presents knowledge about the fears and concerns of the individuals have and offers starting points to develop responsible and transparent digital technologies that address the concerns of the individuals. Second, to contribute to design approaches for information systems that enable organizations to increase customer satisfaction with digital products and services, part B presents design approaches that organizations can use to address individuals’ perceived consequences and change their behavior using digital technologies. Both research papers in part B present quantitative decision models as decision support for organizations. This dissertation offers two design approaches that provide organizations with information on designing technologies to serve digitized individuals and foster them better to make well-founded decisions when introducing digital technologies. Third, to contribute to the understanding of why and how individuals behave in certain ways and how this behavior can be influenced, Part C examines the behavior of individuals when using digital technologies. Research paper P5 develops a metric to better explore the privacy paradox. With that, this dissertation offers a basis, especially to researchers and individuals, to prevent unwanted behavior when using digital technologies. To sum up, this dissertation contributes to scientific knowledge in research on the digitalization of the individual and thus addresses a subject of fundamental importance in this digital age. The models and approaches developed in this dissertation explore ways to improve conditions for the digitized individual at all three research perspectives with equal regard for the individual as itself and the individual as a customer.
Integration von tiergesundheitsrelevanten Daten in betriebliche Managemententscheidungen
(2010) Fick, Johanna; Doluschitz, Reiner
For many years agriculture in Germany has been subject of changes due to economic, technical and social developments. These changes are structural, market and environmental induced. Livestock owner may react with increasing turnover and/or cost reduction to face the changes and to achieve sustained success in livestock farming. Expenditures for veterinarian and pharmaceuticals in dairy farming have a large share in the expenditures. Furthermore revenue losses due to animal diseases have to be added to the costs. Strategies to reduce costs and revenue losses can only lead to success if farmers and veterinarians act jointly. Basis for this can be an established digital information exchange between the process partners. Existing data of the process participants are used, consolidated and analysed in such a digital information exchange. Previous activities to improve the animal health were mostly partial solutions of individual members of the process chain. These are partial solutions due to the fact that the existing data are not brought together and that the use as an entity is not possible. The available software merges the animal health data and the animal performance data merely partial. The target of this research focuses on the integration of relevant data on animal health in operating management decisions by conception and development of an IT-model. This IT-model links relevant but distributed, incomplete, and redundant animal health data of the process participants (farmer, veterinarians, and professional associations) in livestock farming. So this contribution shall improve the use of animal health and animal performance data. Thereby issues of veterinary medicine and dairy farming will be joined by using information technology (IT). The procedure is structured in drafting the principles, an analysis of the status quo, and a market- and potential analysis consisting the use and application of sector software by farmers and veterinarians. It is followed by the conception and development of the animal health system and the conception of the implementation with a first product test. To answer the research questions of this paper a process model has been developed which was used as methodical frame. Different explanation strategies were necessary and therefore qualitative and quantitative methods of social research were used.