Browsing by Subject "Informationstechnologie"

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Integration von tiergesundheitsrelevanten Daten in betriebliche Managemententscheidungen
(2010) Fick, Johanna; Doluschitz, Reiner
For many years agriculture in Germany has been subject of changes due to economic, technical and social developments. These changes are structural, market and environmental induced. Livestock owner may react with increasing turnover and/or cost reduction to face the changes and to achieve sustained success in livestock farming. Expenditures for veterinarian and pharmaceuticals in dairy farming have a large share in the expenditures. Furthermore revenue losses due to animal diseases have to be added to the costs. Strategies to reduce costs and revenue losses can only lead to success if farmers and veterinarians act jointly. Basis for this can be an established digital information exchange between the process partners. Existing data of the process participants are used, consolidated and analysed in such a digital information exchange. Previous activities to improve the animal health were mostly partial solutions of individual members of the process chain. These are partial solutions due to the fact that the existing data are not brought together and that the use as an entity is not possible. The available software merges the animal health data and the animal performance data merely partial. The target of this research focuses on the integration of relevant data on animal health in operating management decisions by conception and development of an IT-model. This IT-model links relevant but distributed, incomplete, and redundant animal health data of the process participants (farmer, veterinarians, and professional associations) in livestock farming. So this contribution shall improve the use of animal health and animal performance data. Thereby issues of veterinary medicine and dairy farming will be joined by using information technology (IT). The procedure is structured in drafting the principles, an analysis of the status quo, and a market- and potential analysis consisting the use and application of sector software by farmers and veterinarians. It is followed by the conception and development of the animal health system and the conception of the implementation with a first product test. To answer the research questions of this paper a process model has been developed which was used as methodical frame. Different explanation strategies were necessary and therefore qualitative and quantitative methods of social research were used.