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Browsing by Subject "Kundenwertorientierung"

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    Kundenwertorientierung von Mitarbeitern : Implementierungstreiber und Erfolgsauswirkungen
    (2012) Munk, Steffen; Hadwich, Karsten
    Although it is widely recognized that customer value orientation (CVO) can be a source of competitive advantage, marketers often struggle to implement such a strategy. A main implementation barrier is that employees do not know how to implement the CVO in their day-to-day business. The analysis of the CVO of employees is based on a cross-industry survey of 260 customer equity managers. The author describes two dimensions of employees? CVO and analyses relevant implementation drivers and outcomes.