Browsing by Subject "Politische Kommunikation"

Now showing 1 - 4 of 4

Analyse rezeptionsbegleitend gemessener Kandidatenbewertungen in TV-Duellen : Erweiterung etablierter Verfahren und Vorschlag einer Mehrebenenmodellierung
(2014) Bachl, Marko; Brettschneider, Frank
Continuous Response Measurement (CRM) as a tool to capture candidate evaluations during televised debates is well established in political communication research. Such systems allow very detailed measurements of individual responses to certain candidate statements. However, CRM studies produce very complex data structures which are not easily accessible by simple analytical procedures while at the same time preserving the individual nature of the measurement. Therefore, we first critically discuss the established analytical approaches and recommend some modifications. Second, we describe how such measurements can be adequately modeled at the individual level in a multilevel framework. All analytical approaches are demonstrated using data from a CRM study on the televised debate in the run-up to the Baden-Württemberg state election 2011.
Intermedia agenda-setting from the far right? Three case studies on spillover effects by alternative media inGermany
(2023) Klawier, Tilman
Right-wing alternative media can increase their public impact if they succeed to set their issues on the mainstream media’s agenda. In three qualitative case studies, the present article explores whether and how such intermedia agenda-setting occurs in Germany. Special attention is given to spillover effects between different actors, both at the level of attention and tone towards the issues. Furthermore, the analysis of news articles is supplemented with Twitter data to account for the role of social media. Two of the case studies indicate that right-wing alternative media contributed to push pseudo-scandals into the mainstream. The analyses also reveal alternative news outlets with particular agenda-setting power and point to the crucial role of tabloid media as a bridge to the mainstream. The third study, however, which centered on the Global Compact for Migration, presents a case where intermedia agenda-setting failed. Against this background, the article discusses the conditions under which intermedia agenda-setting by right-wing alternative media is likely to occur and how journalists should deal with such attempts.
Politische Kommunikation in der modernen Demokratie; eine Bestandsaufnahme
(2006) Pfetsch, Barbara; Mayerhöffer, Eva
Der Text hat das Ziel, Fragestellungen und Befunde über die Entwicklung der politischen Kommunikation von Regierungen, Parteien und Verbänden sowie von Sozialen Bewegungen vorzustellen und deren Implikationen für moderne Demokratien zu diskutieren. Ausgangspunkt ist die Notwendigkeit von Kommunikation in politischen Prozessen und ein Bedeutungszuwachs der politischen Öffentlichkeitsarbeit, die im Lichte der verschiedenen Demokratietheorien zu unterschiedlichen Bewertungen führen. In einem ersten Teil werden die Handlungskalküle verschiedener Akteure und deren Strategien und Techniken, sich öffentliche Aufmerksamkeit zu verschaffen, vorgestellt. Daran schließt sich die Diskussion verschiedener Thesen über die Modernisierung der Kommunikation und deren Rückwirkungen auf Politiker und ihr Handeln an. Im letzten Teil wird die Perspektive erweitert und es werden international vergleichende Ansätze und Befunde über die Primärkommunikation politischer Akteure diskutiert.
Zum Begriff der Transparenz : politikbezogene Vorstellungen, kognitive Bezüge und medial vermittelte Bilder
(2015) Zipfel, Theodor; Brettschneider, Frank
Transparency is a very frequently used term but it is also a volatile one. Frequently, the semantic content and conceptual imagination of the figurative meaning of the word in linguistic usage is kept relatively vague. This paper thus pursues the objective of contributing towards establishing the understanding of the term transparency. To this end, the linguistic and epistemological bases of analysing a term were first explained and the theoretical and methodical basis for the study was elaborated. Based on this, lexical information on the conveyed meaning of the word transparency was analysed. This analysis formed the basis for a qualitative analysis of the content of specialised texts from politics, where it was possible to demonstrate that the content of the term by its definition is far more complex than presented in dictionaries; that more than anything else, subject-related and object-related references of notions of the term need to be differentiated. In addition, the manifold dimensions of usage of the politics related term of transparency were defined and the functional meaning transparency adopts in the political system was presented. The results of the qualitative study subsequently served as a starting point for a quantitative analysis of newspaper articles. The result was that more than a few conveyed the concepts of specialist texts in the newspapers. Yet, that is precisely where there are restrictions to the presentation, where the contents of terms become more abstract.