Browsing by Subject "SWOT Analysis"

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Status Quo und Potentiale des ökologischen Heil-, Kosmetik- und Gewürzpflanzenanbaus in Baden-Württemberg
Studienbericht & Supplement
(2022) Gebhardt, Beate
At first glance, changing social demands, such as the desire for more biodiversity and a more sustainable use of agricultural land, offer new opportunities for the organic cultivation of medicinal, cosmetic and spice plants. The increased health awareness and interest of consumers in organic food, natural cosmetics and alternative healing methods such as phytotherapy, lead to expectations of new product developments and market growth, both in the production of raw materials and in their processing and access to new markets and value chains. However, it is difficult to assess to what extent such potentials can actually be used by farmers and firms in Baden-Württemberg. On the one hand, only few data and studies on the status quo of medicinal and aromatic plant cultivation in Baden-Württemberg have been published. On the other hand, it is unclear which constraints exist for the further development of the organic medicinal and aromatic plant sector. This is the background for a recent status review in this report, which was carried out by the Department of Agricultural Markets at the University of Hohenheim from June 2021 to February 2022 funded by the Ministry of Rural Areas and Consumer Protection (MLR) Baden-Württemberg. The cooperation partners are the Centre for Organic Agriculture, University of Hohenheim, and the Netzwerk Kräuter Baden-Württemberg e.V. (Herb Network Baden-Württemberg).