Browsing by Subject "Structural equation modeling"

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Kundenwertorientierung von Mitarbeitern : Implementierungstreiber und Erfolgsauswirkungen
(2012) Munk, Steffen; Hadwich, Karsten
Although it is widely recognized that customer value orientation (CVO) can be a source of competitive advantage, marketers often struggle to implement such a strategy. A main implementation barrier is that employees do not know how to implement the CVO in their day-to-day business. The analysis of the CVO of employees is based on a cross-industry survey of 260 customer equity managers. The author describes two dimensions of employees? CVO and analyses relevant implementation drivers and outcomes.
Lokale Serviceorientierung von Tochtergesellschaften internationaler Unternehmen : theoretische Entwicklung und empirische Analyse
(2012) Bothe, Stephanie; Hadwich, Karsten
Although the relevance to align international companies with services is without debate, there is no research on service orientation in an international business context. Due to that serious research lack this study aims to develop an understanding of what service orientation in subsidiaries is and to generate management implications how to implement service orientation in a subsidiary. Based on the grounded theory approach, twenty-two interviews with managers of subsidiaries were conducted. The resulting understanding of service orientation as well as its relations with antecedents and its consequences have been validated in a quantitative study of 223 subsidiaries. The results show that service orientation in a subsidiary leads to service-oriented employee behavior and relationship commitment of its customers, which both influence the economic success of the subsidiary. These causal relations are independent of external factors, e. g. the cultural and physical distances between the subsidiary and its global head office, which do not have any significant moderating effect. This dissertation filled in a serious research gap in marketing science and gives guidance to managers how to implement service orientation in a subsidiary.
Die Persistenz der geschlechtsspezifischen Arbeitsteilung im Haushalt : eine Analyse auf Basis der Zeitbudgeterhebungen des Statistischen Bundesamts
(2008) Gwozdz, Wencke; Seel, Barbara
This study evaluates couples? time use behaviour with regard to housework in Germany with data from the 2001/02 and 1991/92 German Time Use Survey. Despite the fact that women did reduce their hours worked within the household context in the last decades, the unequal division of housework between men and women still persists. This study aims both at analyzing the determinants of the allocation of time spent on housework, as well as why gender differences in household time use behaviour exist. With the aid of structural equation modelling, it is shown that the decrease in time spent on housework by women can largely be explained by changes in the effects that wages, household goods consumption and the aspiration for market goods consumption have on time spent on housework. Men?s time allocation behaviour has remained remarkably constant. It is also observed that women?s time allocation behaviour with regard to household work is becoming more similar to that of men?s.
Umweltfreundliches Verhalten am Arbeitsplatz – Analyse der Determinanten und Untersuchung eines umfassenden Modells
(2016) Ostertag, Felix; Hahn, Rüdiger
While considering moral, rational, and affective motivational factors the main purpose of this doctoral thesis is to promote a better understanding of the complex relationships between various determinants that influence employees’ pro-environmental behavior at work (PEB@work). Empirical studies on the employees’ level are scarce and often limited by an exclusive set of examined variables that either focus on a particular theoretical foundation (e.g., rational choice theory) or analyze behavior against the background of a specific psychological perspective (e.g., industrial and organizational psychology). In contrast, recent conceptual studies try to cover a broad range of possible determinants of PEB@work. However, they also fail to be exhaustive and additionally lack empirical validation. A comprehensive empirical analysis of individual factors is therefore a promising approach in providing a coherent picture of various motivational drivers of pro-environmental behavior and their complex interrelationships in the workplace. My outline of the theoretical origins and foundations of pro-environmental behavior research highlights the potential benefits of a synthesis of different theories and models (i.e., the Value-belief-norm theory, the Theory of planned behavior, and mosaics from additional affective theories that either regard the environmental context or the workplace). After introducing workplace specifics, I present distinct domains of pro-environmental behavior (i.e., energy and water conservation, mobility, responsible consumption, eco-activism, and recycling and waste avoidance). A thorough literature review of PEB@work studies, finally, leads to the formulation of 19 hypotheses and the development of a holistic model of pro-environmental behavior at work. In order to test whether the model is suitable for a large proportion of employees, the final sample consisted of working students, allowing me to capture employees that usually only have little to moderate positional power. Structural equation modelling with AMOS was employed separately for each of the pro-environmental domains to confirm the fit of the collected data for the respective PEB@work model. Previously conducted quasi-exploratory factor analyses (EFA) and confirmatory factor analyses (CFA) ensured the reliability and validity of measurement scales and latent variables. Model fit statistics and the variance explained reveal that the comprehensive PEB@work model fits the data convincingly well. The model is able to account for both, domain-specific pro-environmental behavior as well as unspecific pro-environmental behavior. Moreover, the results clearly show that pro-environmental behavior of employees is caused by a complex framework of causal dependencies between a diverse set of moral, rational, and affective determinants. These determinants vary in their influence depending on the considered domain. For most pro-environmental domains intentions are the best proximal predictor of PEB@work, followed by personal norms and subjective norms. However, regarding employees’ mobility and recycling behavior, perceived behavioral control is the most crucial factor. An additional objective of this doctoral thesis was to provide a theoretically grounded and comprehensible guide for practitioners on how to promote PEB@work of employees by means of interventions. To do so, an analysis of a broad range of antecedent and consequence intervention techniques was conducted, allowing me to identify which determinants of PEB@work these techniques are likely to address. Additionally, I developed a “9-paths-approach” that describes several paths within the tested model that organizational leaders and supervisors can basically take to encourage and support their employees’ pro-environmental efforts. Both, interventions and paths, combined with the empirical results led to the deduction of appropriate intervention techniques for each pro-environmental domain. Surprisingly, the dominant value orientation of employees (i.e., self-transcending values vs. self-enhancing values) is almost negligible, when supervisors have to decide which intervention to implement. In sum, on the basis of the developed model, the dissertation allows for a more in-depth understanding of the underlying motivational processes of PEB@work and provides theoretically grounded insights for practitioners to effectively target the diverse determinants of PEB@work.