Browsing by Subject "Visuelle Kommunikation"

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Media supported communication in agricultural extension and participatory rural development in Northern Thailand
(2004) Fischer, Isabel
The inhabitants of Northern Thailand, Thais as well as the members of the different ethnic groups, the so-called hill tribes, face a variety of very complex problems that range from natural resources conflicts via human rights issues to health problems. All in all, those issues constitute the initial point of departure for every extension, development and research activity, regardless of whether carried out by governmental, non-governmental organizations and/or other agencies. In order to analyze the current extension situation in Northern Thailand, field research was carried out in collaboration with different governmental and non-governmental organizations. Insights were gained into major areas of operation as well as currently used extension methods and media (especially picture supported communication tools) that are used in extension and rural development work, particularly when the target group is illiterate. Three organizations were observed in more detail and will serve as case studies. The paper presents Methods and Media Used by Different Organizations as well as major Criteria for Using Media in Extension and Development Work. Furthermore, the Application of Criteria for Different Methods and Media will provide the basis for the discussion of major potentials and limitations of currently used media in comparison to the Flannelgraph method, which was chosen as a major methodological tool of reference. In summary, it appears that the extension situation in Northern Thailand is too heterogeneous to identify the one ?right? extension approach. The use of media and the choice of extension methods depend on specific financial, logistic, methodological and cultural criteria as well as further issues, such as infrastructure, target group and the costs of the respective tool. In order to increase the potential and decrease the limitations of the currently used methods, the organizations have to concentrate on a better use of the already existing means as well as the improvement of those factors that are not fully used at the moment.
Visualizing rural financial market research in Northern Vietnam through pictures
(2003) Geppert, Meike; Dufhues, Thomas Bernhard
One of the many tasks of financial market research is to develop client-oriented financial products. In order to ensure that the financial products reflect the necessities and preferences of the clients, profound participation of the target group throughout the whole research process is important. The use of pictures reduces problems of understanding and makes communication more interesting since everybody is now an insider in the discussion and can thus contribute his or her opinion. The use of pictures in research enhances participation and the research findings will be more target-group oriented. The extent to which the expense associated with using pictures in research ? which is not to be underestimated ? justifies the gains in terms of the information and data collected is rarely assessed. This article is addressed to researchers who investigate in similar situations and will offer them a basis of experience that they can take advantage of. The authors assume that information about the usefulness of the different techniques applied might be most interesting for other researchers. They conclude that the use of pictures in financial market research revealed some interesting results, albeit sometimes at quite a high cost. Nevertheless, the impact of supportive pictures on the quality of new knowledge is difficult to assess, since we have no way of answering the question of whether it would have been possible to obtain the same information without the suppor of pictures.