Cultural differences in social media use, privacy, and self-disclosure : research report on a multicultural study

Masur, Philipp K.; Trepte, Sabine

Cultural differences in social media use, privacy, and self-disclosure : research report on a multicultural study

dc.contributor.author	Masur, Philipp K.	de
dc.contributor.author	Trepte, Sabine	de
dc.date.accessioned	2024-04-08T08:52:42Z
dc.date.available	2024-04-08T08:52:42Z
dc.date.created	2016-06-02
dc.date.issued	2016
dc.description.abstract	This research report presents comparative results from five nations (United States of America, United Kingdom, Germany, the Netherlands, and China) with regard to social media use, self-disclosure, privacy perceptions and attitudes, and privacy behavior in online environments. The data stemmed from an online survey that was conducted from November, 2011, to December, 2011. Across all five nations, N = 1,800 participants completed the survey. The findings suggest that a broad differentiation between Western and Eastern cultures only partly accounted for differences in social media use and privacy behavior. Rather, the results of this report suggest that European countries (United Kingdom, Germany, and the Netherlands) share similar privacy perceptions and show similar behavioral patterns. Non-European cultures (the USA and China) on the other hand, use social media differently. Participants from European countries had generally smaller audiences on social network sites and microblogging platforms, tended to limit the visibility of their postings and profile information more, and used more privacy settings to safeguard their privacy. In particular, German social media users seemed to be guarded, protective, and rather reluctant to participate in online communication. Users from the US, on the other hand, rated privacy-related behavior as less risky and were hence less likely to imply sophisticated privacy strategies. Apart from these findings, the report also shows that there are more commonalities than differences. People from all five countries think that it is important to protect privacy. Most users consciously decides what to share and what not to share. Accordingly, social media users do not always share intimate and detailed information about their lives.	en
dc.identifier.swb	470219084
dc.identifier.uri	https://hohpublica.uni-hohenheim.de/handle/123456789/6020
dc.identifier.urn	urn:nbn:de:bsz:100-opus-12183
dc.language.iso	eng
dc.rights.license	cc_by-nd	en
dc.rights.license	cc_by-nd	de
dc.rights.uri	http://creativecommons.org/licenses/by-nd/3.0/de/
dc.subject	Privacy	en
dc.subject	Self-disclosure	en
dc.subject	Social Media	en
dc.subject	Culture	en
dc.subject	National comparison	en
dc.subject	Privatheit	de
dc.subject	Selbstoffenbarung	de
dc.subject	Soziale Medien	de
dc.subject	Kultur	de
dc.subject	Ländervergleich	de
dc.subject.ddc	150
dc.subject.gnd	Psychologie	de
dc.subject.gnd	Kommunikationswissenschaft	de
dc.subject.gnd	Befragung	de
dc.subject.gnd	Forschungsbericht	de
dc.subject.gnd	Medienpsychologie	de
dc.title	Cultural differences in social media use, privacy, and self-disclosure : research report on a multicultural study	de
dc.type.dcmi	Text	de
dc.type.dini	Report	de
local.access	uneingeschränkter Zugriff	en
local.access	uneingeschränkter Zugriff	de
local.bibliographicCitation.publisherPlace	Universität Hohenheim	de
local.faculty.number	3	de
local.institute.number	540	de
local.opus.number	1218
local.university	Universität Hohenheim	de
local.university.faculty	Faculty of Business, Economics and Social Sciences	en
local.university.faculty	Fakultät Wirtschafts- und Sozialwissenschaften	de
local.university.institute	Institute for Social Sciences	en
local.university.institute	Institut für Kommunikationswissenschaft	de

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