The role of consumers in business model innovations for a sustainable circular bioeconomy

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dc.contributor.authorLang, Stephanie
dc.contributor.authorMinnucci, Giulia
dc.contributor.authorMueller, Matthias
dc.contributor.authorSchlaile, Michael P.
dc.date.accessioned2024-09-03T08:18:52Z
dc.date.available2024-09-03T08:18:52Z
dc.date.issued2023de
dc.description.abstractOver the last decade, various governments and supranational bodies have promoted the development of a circular bioeconomy (CBE) as a response to sustainability challenges. The transition towards a CBE requires the collaboration of different actors in the innovation (eco)system. With this conceptual paper, we apply a circular business model lens to address the research question: “What are the archetypical roles of consumers in business model innovations for a sustainable CBE?” We use a combination of complementary theories from the circular economy and bioeconomy literature, evolutionary innovation economics, sustainability transitions research, the business model literature, and the work on active consumers. Considering consumers’ agency as a continuum between the manufacturer-active paradigm and the consumer-active paradigm, we propose: (i) consumers in the manufacturer-active paradigm can actively influence circular business models with their purchase decision; (ii) consumers can act as lobbyists and influencers for circular business model innovation; (iii) in their different roles as customer, user, repairer, and reseller, consumers can incentivize organizations to adapt their business models to their needs; (iv) consumers can become key partners in the process of defining the normative orientation of the innovation paradigm for a CBE; (v) consumers can actively co-create value by means of co-ownership (e.g., through platform cooperatives).en
dc.identifier.urihttps://hohpublica.uni-hohenheim.de/handle/123456789/16239
dc.identifier.urihttps://doi.org/10.3390/su15129573
dc.language.isoengde
dc.rights.licensecc_byde
dc.source2071-1050de
dc.sourceSustainability; Vol. 15, No. 12 (2023) 9573de
dc.subjectBioeconomy
dc.subjectCircular economy
dc.subjectCircular bioeconomy
dc.subjectBusiness models
dc.subjectCircular business models
dc.subjectConsumers
dc.subjectConsumer innovation
dc.subject.ddc330
dc.titleThe role of consumers in business model innovations for a sustainable circular bioeconomyen
dc.type.diniArticle
dcterms.bibliographicCitationSustainability, 15 (2023), 12, 9573. https://doi.org/10.3390/su15129573. ISSN: 2071-1050
dcterms.bibliographicCitation.issn2071-1050
dcterms.bibliographicCitation.issue12
dcterms.bibliographicCitation.journaltitleSustainability
dcterms.bibliographicCitation.volume15
local.export.bibtex@article{Lang2023, url = {https://hohpublica.uni-hohenheim.de/handle/123456789/16239}, doi = {10.3390/su15129573}, author = {Lang, Stephanie and Minnucci, Giulia and Mueller, Matthias et al.}, title = {The Role of Consumers in Business Model Innovations for a Sustainable Circular Bioeconomy}, journal = {Sustainability}, year = {2023}, volume = {15}, number = {12}, }
local.export.bibtexAuthorLang, Stephanie and Minnucci, Giulia and Mueller, Matthias et al.
local.export.bibtexKeyLang2023
local.export.bibtexType@article

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