Browsing by Person "Ahlheim, Michael"
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Publication Better than their reputation : a case for mail surveys in contingent valuation(2008) Sinphurmsukskul, Nopasom; Sangkapitux, Chapika; Neef, Andreas; Kitchaicharoen, Jirawan; Frör, Oliver; Ekasingh, Benchaphun; Ahlheim, MichaelThough contingent valuation is the dominant technique for the valuation of public projects, especially in the environmental sector, the high costs of contingent valuation surveys prevent the use of this method for the assessment of relatively small projects. The reason for this cost problem is that typically only contingent valuation studies which are based on face-to-face interviews are accepted as leading to valid results. Especially in countries with high wages face-to-face surveys are extremely costly considering that for a valid contingent valuation study a minimum of 1,000 completed face-to-face interviews is required. In this paper we try a rehabilitation of mail surveys as low-budget substitutes for costly face-to-face surveys. Based on an empirical contingent valuation study in Northern Thailand we show that the validity of mail surveys can be improved significantly if so-called citizen expert groups are employed for a thorough survey design.Publication Chinese urbanites and the preservation of rare species in remote parts of the country : the example of Eaglewood(2014) Pelz, Sonna; Langenberger, Gerhard; Frör, Oliver; Ahlheim, MichaelBased on a Contingent Valuation study in Shanghai we assess peoples willingness to contribute personally to the alleviation of environmental problems occurring in distant parts of the country. One split of our survey assessed Shanghai residents willingness to pay for the preservation of rainforest in Yunnan, while the other split referred to the willingness to pay for the preservation of a single plant species (i.e. eaglewood) growing in this rainforest. The objectives of this study were twofold. Firstly, we wanted to find out if people living in big Chinese cities like Shanghai take an interest in the environmental problems existing in some remote parts of the country and if they are willing to contribute personally to remedy these problems. Secondly, we wanted to learn more about the motivation behind this kind of empathy, if it exists. We were especially interested in the question if this empathy refers to the specific environmental problems we addressed in our surveys or if it is motivated more by a general feeling of obligation towards environmental issues.Publication Considering household size in contingent valuation studies(2013) Schneider, Friedrich; Ahlheim, MichaelIn many empirical Contingent Valuation studies one finds that household size, i. e. the number auf household members, is negatively correlated with stated household willingness to pay for the realization of environmental projects. This observation is rather puzzling because in larger households more people can benefit from an environmental improvement than in small households. Therefore, the overall benefit should be greater for larger households. A plausible explanation could be that household budgets are tighter for large families than for smaller families with the same overall family income. The fact that larger families can afford only smaller willingness to pay statements in Contingent Valuation surveys than smaller families with the same income and the same preferences might have consequences for the allocation of public funds whenever the realization of an environmental project is made dependent on the outcome of a Contingent Valuation study. In this paper we show how the use of household equivalence scales for the assessment of environmental projects with the Contingent Valuation Method can serve to reduce the discrimination of members of large families.Publication Contingent valuation and money attitudes(2015) Pelz, Sonna; Ahlheim, MichaelThe Contingent Valuation Method (CVM) is one of the most frequently applied techniques to assess and monetise the benefits of environmental improvements. This survey-based method aims to elicit individuals’ willingness to pay (WTP) for enhanced environmental quality by means of hypothetical payment questions. Analysts interpret stated WTP as the monetary equivalent of the utility gain an individual expects to experience due to a specific environmental improvement. In spite of its frequent use, the validity of WTP statements is recurrently questioned and analysts have pointed to several sources of bias, such as a poor CVM survey design or certain characteristics of the respondents. This dissertation focuses on respondent characteristics which hitherto have not been examined, namely individuals’ attitudes towards spending money in general. The disposition of a person to spend money is expected to systematically affect and possibly bias stated WTP. While money attitudes have been extensively studied in psychological research, they have never been considered to be of influence in the context of environmental valuation. Given this lack of research, this dissertation investigates, theoretically and empirically, the role of money attitudes in CVM surveys.Publication Curtailment of civil liberties and subjective life satisfaction(2021) Windsteiger, Lisa; Ahlheim, Michael; Konrad, Kai A.This analysis focuses on the lockdown measures in the context of the Covid-19 crisis in Spring 2020 in Germany. In a randomized survey experiment, respondents were asked to evaluate their current life satisfaction after being provided with varying degrees of information about the lethality of Covid-19. We use reactance as a measure of the intensity of a preference for freedom to explain the variation in the observed subjective life satisfaction loss. Our results suggest that it is not high reactance alone that is associated with large losses of life satisfaction due to the curtailment of liberties. The satisfaction loss occurs in particular in combination with receiving information about the (previously overestimated) lethality of Covid-19.Publication Drinking and protecting - a market approach to the preservation of cork oak landscapes(2010) Frör, Oliver; Ahlheim, MichaelWith the availability of new techniques to close wine bottles avoiding the risk of ?corky? taste the tradition of closing wine bottles with cork stoppers is on the retreat. As a consequence the Mediterranea cork oak forests with their rich biodiversity are endangered since their cultivation is not profitable anymore. This paper explores the viability of a market approach to the preservation of these ecologically valuable landscapes. In an internet-based Contingent Valuation survey we assess wine consumers' willingness to pay a higher price for wine bottles closed with high-quality cork stoppers instead of buying wine with alternative stoppers in order to preserve the cork oak landscapes. We find that though many wine consumers have experience with tainted wine they are, nevertheless, willing to buy wine with (highquality) cork stoppers at higher prices. Their average WTP is, however, not sufficient to cover the additional costs of these stoppers. Thus, we propose a financing mix of market returns and government subsidies for preserving the cork oaks. As a precondition for this market approach to be successful bottles with high-quality cork stoppers must be clearly identifiable in the shops, and consumers must be informed about the ecological consequences of supporting the cork production.Publication Equity and aggregation in environmental valuation(2008) Lehr, Ulrike; Ahlheim, MichaelEnvironmental valuation studies aim at the assessment of the social benefits or the social costs caused by some change in environmental quality (in the broadest sense). The most popular field of application of environmental valuation studies is project appraisal where the benefits arising from some environmental project (measured in terms of people's willingness to pay for that project) are assessed and confronted with the costs of the project or with the benefits from some alternative project if a choice has to be made between different projects. A closer look at the results of empirical valuation studies shows that in many surveys a negative correlation between the number auf household members and the willingness to pay (WTP) stated by a household for a project can be observed. These results are rather puzzling because in larger households more people are going to benefit from an environmental improvement than in small households. A plausible explanation for these results is that household budgets are tighter for large households than for smaller households with the same household income. Therefore, large households must state a smaller WTP for a project than smaller households with the same income and the same preferences. This might have consequences for the allocation of public funds in all cases where the realization of a specific environmental project depends on the absolute value of the aggregate social benefits it generates. In order to calculate the social benefits typically the WTPs of the different households affected by that project are added up. In this aggregation process the members of larger households have a lower weight and, therefore, their WTP has a smaller impact on the decision if a certain project is realized or not. The reason for this violation of the principle of horizontal equity is that for the computation of the social benefits not individual but household WTPs are aggregated. In this paper we suggest to use household equivalence scales for the evaluation of WTP data in order to reduce this discrimination of the members of large families. We demonstrate the effects of equivalence scales on the results of environmental valuation surveys using an empirical study carried out in Eastern Germany.Publication Getting people involved : a preference-based approach to water policy in China(2009) Ahlheim, MichaelMarket-oriented environmental policy instruments like taxes and fees or regulatory policy instruments like rationing are typically recommended in order to set incentives for citizens to make a sparing use of water. What is often overlooked in this context is that these instruments provoke resistance and non-compliance of citizens if they do not share the values underlying such a policy. Enforcing compliance with environmental policy instruments requires strict monitoring and the prosecution of trespassers and can be rather costly for government. The resistance to government policy and the incentives to avoid or evade the respective policy measures are the greater the less these instruments are in accordance with people's preferences, i. e. the less people accept these instruments and the goals they serve as reasonable. Compliance enforcement costs are mainly monitoring costs to identify trespassers and administration costs for their prosecution. This paper deals with possibilities to reduce such compliance costs by closing the gap between people's preferences on the one hand and government policy on the other in the case of water preservation in China.Publication Labour as a utility measure in contingent valuation studies : how good is it really?(2010) Ahlheim, Michael; Frör, Oliver; Heinke, Antonia; Duc, Nguyen Minh; Van Dinh, PhamThe Contingent Valuation Method (CVM) aims at the assessment of people's willingness to pay (WTP) for a public project. The sum of the individual WTPs is interpreted as the social benefits of the project under consideration and compared to the project costs. If the benefits exceed the costs the project is recommended for realization. In very poor societies budgets are so tight that households cannot give up any part of their income, i.e. of their market consumption, in favour of a public project, so that their WTP for that project stated in a CVM interview has to be zero or close to zero. This leads to a severe discrimination against poor regions in the decision process on the allocation of public funds. Therefore, several authors suggest to use labour contributions to the realization of a public project instead of monetary contributions as a measure of people's WTP for that project. In this paper we show theoretically and empirically, based on a CVM study conducted in Vietnam, that labour is severely flawed as a measuring rod for individual utility so that CVM based on labour contributions does not provide a reliable and meaningful decision rule for the allocation of public projects.Publication Labour as a utility measure reconsidered(2017) Pham, Van Dinh; Ahlheim, Michael; Frör, Oliver; Nguyen, Minh Duc; Rehl, Antonia; Siepmann, UteIn Stated Preference studies for the appraisal of environmental projects in poor countries or regions it often turns out that the stated willingness to pay of people for environmental improvements, which is used as measure of individual welfare changes, is very low. This is often interpreted as the result of extremely tight budget constraints, which make it impossible that people express their true appreciation of an environmental project in terms of their willingness to pay for it. Therefore, it is sometimes suggested to use labour contributions instead of money as a numeraire to measure utility in such studies. In this paper we show theoretically and empirically that this suggestion is not compatible with the principles of welfare theory because of several inconsistencies. We also illustrate the validity of our arguments empirically based on the results of a Contingent Valuation study conducted in a rural area in northern Vietnam.Publication Landslides in mountainous regions of Northern Vietnam : causes, protection strategies and the assessment of economic losses(2008) Zeller, Manfred; Saint-Macary, Camille; Pham, Van Dinh; Nguyen, Minh Duc; Keil, Alwin; Heinke, Antonia; Frör, Oliver; Ahlheim, MichaelLandslides are a severe problem during the rainy season in many mountainous regions in Asia where forests have been cut so that mountain slopes are destabilized. In this study we analyze the extent and causes of landslides in a mountainous area in Northern Vietnam as viewed from the perspective of the concerned population. We also scrutinize the ideas of these people regarding suitable landslide protection measures and their willingness to contribute to the practical implementation of these measures. It shows that nearly all people living in this area feel highly concerned about the frequent landslide events and that they support the idea of government programs to mitigate the danger of future landslides. We measure the utility they expect from such a landslide protection program, i. e. the social value of such a program, in terms of their willingness to contribute personally to its implementation. Since budgets are tight in these rural areas where subsistence farming still prevails we also analyze the possibilities to measure these expected utility gains in terms of people's willingness to contribute working time instead of money to the proposed landslide protection program. The prospect of employing such an alternative means of contribution is, however, seen rather critical.Publication Non-trading behaviour in choice experiments(2016) Neidhardt, Jan; Ahlheim, MichaelThis paper addresses a methodological problem of choice experiments, namely the problem that respondents sometimes avoid the intellectual effort of thoroughly considering the trade-offs between different alternatives that are the essence of every choice experiment, and tick instead the next best alternative without the necessary deliberation. This kind of behaviour which is called "nontrading" in the respective literature calls into question the validity of choice experiments. In this paper, which is based on an online choice experiment concerned with consumer’s tastes for table grapes with 1,000 participants, we suggest possibilities to identify potential non-traders not only by their answering behaviour but also by some general characteristics we found to be typical of this kind of respondent.Publication Nonuse values of climate policy : an empirial study in Xinjiang and Beijing(2013) Pelz, Sonna; Jing, Luo; Jiang Tong; Frör, Oliver; Ahlheim, MichaelClimate policy measures can be roughly subdivided into mitigation measures and adaptation measures. Mitigation policy aims at a reduction of greenhouse gas emissions with the overall goal of slowing down climate change and global warming. Since greenhouse gases like CO2, Methane etc. are global pollutants which have the same effect on world climate irrespective of where they are emitted mitigation policy creates benefits for people all over the world. Adaptation policy on the other hand does not seek to influence the world climate but, instead, is meant to reduce the negative consequences of climate change for a specific region. The benefits created by adaptation policy are, therefore, only of local importance while mitigation policy yields global benefits. This difference has, of course, consequences for the welfare economic appraisal of mitigation policy measures as compared to adaptation policy measures. Since the wellbeing of many more people worldwide is affected by mitigation measures than by adaptation measures the former will always appear more attractive in a cost-benefit analysis than the latter, at least from a global perspective. In this paper we want to show that adaption policy measures are often undervalued in cost-benefit analyses because only their so-called use values are considered, while the nonuse values they create are neglected. The use value of a commodity accrues from a direct utilization of that commodity. In an environmental context the use value of e.g. a beautiful landscape is felt by those people who visit this landscape. Beyond this use value the landscape might also have a value for people who never visit it but still enjoy the knowledge that in their country such a beautiful landscape exists and that endangered animals and plants are preserved there. This value that originates from the mere existence of a (market or environmental) good is often called its nonuse value because it is independent of a direct (and empirically observable) utilization of this good. If it can be shown that some adaptation policy measures in the context of climate policy create also nonuse values in addition to the use values this might lead to a new assessment of such measures and it might increase their chances of being approved in the political decision process. It is obvious that the systematic undervaluation of adaptation policy measures resulting from the neglect of the nonuse values they create might have the consequence that they are declined because they do not pass the cost-benefit test, though they create high nonuse values which are not considered in this test. Of course, the existence of nonuse values depends on the cultural background of the people affected by these measures and of the society they live in. Especially in an emerging country like China many people might still underestimate the importance of climate adaptation measures in comparison with economic policy measures triggering the economic growth of the country, especially if the adaptation measures are conducted in faraway regions of the country. In this study we test empirically the hypothesis that also in a growth-oriented economy like China non-materialistic values like the nonuse values of climate policy are perceived and respected by the population. This should especially hold for the better educated people living in big cities like Beijing. Therefore, we conduct a survey in Beijing where we ask people to assess a climate change adaptation project to be implemented in a faraway region, in this case in the Tarim basin in Xinjiang. In this survey we find that also Beijing citizens feel responsible for the environmental conditions in Xinjiang, especially under the impression of climate change. We find that they are even willing to contribute personally to financing a public project for the improvement of the living conditions in this remote (as viewed from Beijing) region. The rest of the paper is organized as follows: the next chapter focuses on the importance of nonuse values in environmental cost-benefit analyses; information concerning the impact of climate change on the Tarim area is provided in chapter three; the survey method and sampling procedure are introduced in chapter four; in chapter five results of the survey in Beijing are presented and analyzed, followed by some concluding remarks.Publication Personality-based approach to environmental valuation(2015) Sinphurmsukskul, Nopasom; Ahlheim, MichaelOne methodological shortcoming of the contingent valuation method (CVM) is that it allows for both accidental and deliberate misreporting of individual preferences. In CVM surveys the preferences of people for an environmental improvement are measured in terms of their willingness to pay (WTP) to get that improvement or the project that yields it. The WTP respondents state in CVM interviews is interpreted as the monetary equivalent of the utility they expect from the environmental improvement in question. Myriads of attempts have been made to identify and eliminate those elements of a CVM survey which might induce respondents to deviate from stating their true willingness to pay in a CVM interview. Little attention has been paid, however, to the psychological characteristics of survey respondents, which may as well play an important role in this context. In particular, insights from modern personality psychological research which has already been applied in the recent decades in the field of behavioral economics have not been given much consideration in the context of environmental valuation. Therefore, this study scrutinizes the influence of personality traits on WTP statements from both a theoretical and an empirical point of view. Of special interest is the usefulness of personality traits for detecting biases in WTP answers. Personality traits are fundamental human dispositions, which influence people’s typical behavior, thoughts and feelings. In personality psychology today, it is commonly accepted that personality traits of human beings can be represented by five global personality domains, namely neuroticism, extraversion, openness to experience, agreeableness, and conscientiousness. Neuroticism represents the tendency of individuals to experience negative emotions, such as fear, sadness, embarrassment, and anger. Extraversion represents sociability, energeticness, and the tendency of individuals to experience positive emotions. Openness to experience represents the interest of individuals in the engagement with new experiences and impressions. Agreeableness incorporates the characteristics of empathy, cooperation, and care in interpersonal situations. Conscientiousness represents the tendency of being thorough, reliable, well-organized, and hard-working and hence describes the degree of self-control and purposefulness. These are the underlying concepts of the Big Five personality model (BFM) which forms the theoretical basis for this study. When it comes to the economic valuation of environmental goods, neuroticism and extraversion are suspected to distort respondents’ WTP statements. In this study the following hypotheses are analyzed: Neurotic respondents are expected to report WTP answers which are overshadowed by different sorts of negative emotions resulting in an understatement of their WTP answers. Respondents who score high on extraversion are expected to overstate their WTP responses in comparison to their true WTP because of their optimism and friendliness. Openness to experience and agreeableness, on the other hand, are not expected to cause biases contained in WTP answers. Yet, systematic relationships between the two personality domains and stated WTP are anticipated because these two domains are likely to be related to individual preferences for environmental projects. Positive association between openness to experience and stated WTP is expected because open individuals, who prefer novelty and are more ready to adopt new activities, may expect higher benefits from the project than respondents who score low on the openness scale. Agreeable respondents, who are fundamentally altruists, are expected to value environmental projects higher than respondents with a low level of agreeableness. As a consequence, a positive relationship between agreeableness and WTP answers is expected. Conscientiousness is not expected to influence stated WTP because the tendencies of being well-organized and hard-working appear to be not relevant to the economic valuation of environmental goods. The derived theoretical predictions of the influence of the five personality domains on stated WTP were verified in a practical CVM survey conducted in northern Thailand to assess the social benefits accruing to a lowland community in a watershed in Chiang Mai province from a project aiming at the improvement of their household water supply. The total of 570 personal interviews were conducted. Since the elicitation question format is generally suspected to influence CVM results, the sample was split to test the influence of personality in two elicitation question formats, namely the dichotomous choice elicitation format (DC) where respondents were asked if they would support the proposed project if they had to pay a surcharge of a specified amount on their water bill (N=345), and the payment card format (PC) where respondents were asked to specify the payment interval from a given list that contains their WTP for the project (N=225). In both splits, respondents were asked to complete the NEO-FFI, a 60-item personality inventory designed to assess the five personality domains. Using factor analysis, five factors corresponding to the five personality domains emerged from the dataset indicating that the BFM can describe the personalities of the respondents in this study. However, it was found that that 20 items of the NEO-FFI worked poorly, hence they were excluded from further analysis. Results from probit and tobit regression models revealed a number of systematic relationships between the personality characteristics of CVM respondents and their responses to the WTP question. Openness to experience and conscientiousness exhibited a significantly positive effect on WTP statements for both question formats, whereas extraversion was significantly negatively related to WTP only in the PC format. Surprisingly, neuroticism and agreeableness did not have any effect on WTP responses. When it comes to the influence of the five domains on responses to other contingent valuation questions (socio-demographic household characteristics, lifestyle, general attitudes etc.), neuroticism showed a negative impact on stating extreme responses and a positive effect on protest beliefs. This means that respondents who score high on the neuroticism scale tended to select the middle response options of the Likert scales used in this context regardless of the content of the question. They are also likely to have a strong protest attitude towards the tap water improvement program in question than respondents who score low on the neuroticism scale. Extraversion showed a negative impact on response time, indicating that respondents who score high on extraversion tend to use less time to answer survey questions than low scorers. Conscientiousness displayed a positive influence on stating extreme responses, response time, and protest beliefs. No impact of openness to experience and agreeableness on contingent valuation survey responses was found. Taken together, these results suggest that the personality characteristics of the respondents as measured by the adjusted 40-item NEO-FFI offer new insights into the psychological processes leading to systematic variations in WTP answers and other forms of contingent valuation survey responses. Such new insights give rise to a number of recommendations for further CVM surveys.Publication Respondent incentives in contingent valuation : the role of reciprocity(2011) Frör, Oliver; Ahlheim, Michael; Börger, TobiasPublication Saving the Vietnamese Mekong River Delta - People's attitudes, opinions and willingness to help(2023) Ahlheim, Michael; Vuong, Duy ThanhThe unique nature and environment of the Vietnamese Mekong Delta as well as its agricultural production and its traditional lifestyle are endangered by a rising sea level and increasing salinization of the ground and surface water. This paper aims at the assessment of Vietnamese people's information on and attitudes towards these problems as well as their respective convictions and beliefs. Imbedded in an online survey with 2000 completed interviews we also conducted a Contingent Valuation study with which we want to assess people's willingness to contribute personally and financially to saving the Mekong Delta as an indication of the benefits they would expect from such a project. We interviewed three different groups of respondents, one of which lives directly in the Mekong Delta, a second lives outside the Delta, but close to it, that is in Ho Chi Minh City, and the third group lives far away from the Delta in Hanoi. With these three subsamples of respondents we wanted to capture not only the use benefits but also the nonuse benefits accruing from such a project. In the course of the interviews, we found that the Mekong Delta is of great interest and importance to all interviewees, no matter in which part of Vietnam they live. They were mostly well informed on the problems there and had strong opinions on the causes of these problems as well as on suitable strategies to fight them. In our Contingent Valuation study, we assessed the willingness of people at the different study sites to contribute financially to a hypothetical project for the preservation of the Mekong Delta and the socio‐economic, attitudinal and psychological determinants of this willingness. Besides these empirical findings, we also obtained valuable insights regarding various methodological aspects of Contingent Valuation studies.Publication Social capital from an individual perspective(2018) Neidhardt, Jan; Ahlheim, MichaelThree contributions to the social capital literature are presented in this thesis: Firstly, a concept of social capital that is compatible with the individual perspective prominent in neoclassical economics is identified. Secondly, a new tool to measure individual social capital is developed and applied. Thirdly, results on the distributional effects of a great number of predictors on individual level social capital are obtained and discussed for a representative sample of the German resident population.Publication Sustainability and regional development(2009) Ahlheim, MichaelWhile sustainable development is often viewed as a task for national governments this paper asks what can be done on a regional level. The first part of the paper deals with the general principles of sustainable development according to the concept of the sustainability triangle are explained. It is shown that while economic sustainability prevails during the first stages of the development of a country at a later stage social and environmental sustainability become essential for the mid- and long-term development and stability of an economy. In the second part it is shown that sustainable development is not a task for central government alone but is also an important challenge for regional governments. Some tasks necessary for a sustainable development like e. g. groundwater protection can even be better executed on a regional level. Therefore, special emphasis will be put on water protection in this part of the paper. In spite of the responsibility to be taken by regional governments the existence of significant spillover effects between regions makes it necessary to coordinate the policy between central government and regional governments as well as between different regional governments in order achieve overall efficient results.Publication The ecological price of getting rich in a green desert : a contingent valuation study in rural Southwest China(2012) Frör, Oliver; Börger, Tobias; Ahlheim, MichaelThe cultivation of rubber trees in Xishuangbanna Prefecture in China?s Yunnan Province has triggered an unprecedented economic development but it is also associated with severe environmental problems. Rubber plantations are encroaching the indigenous rainforests at a large scale and a high speed in Xishuangbanna. Many rare plant and animal species are endangered by this development, the natural water management is disturbed and even the microclimate in this region has changed over the past years. The present study aims at an assessment of these environmental costs of the economic progress in Xishuangbanna. To this end a Contingent Valuation survey is conducted to elicit local residents? willingness to pay for a reforestation program that converts existing rubber plantations back into forest. It is shown that though local people's awareness of the environmental problems caused by increasing rubber plantation is quite high their willingness to pay in order to change things is rather low. It seems that from the perspective of local residents the economic advantages of rubber cultivation outweigh the resulting environmental threats. Another explanation of the low willingness to pay stated in this survey might be the fact that many respondents consider taxes and fees already too high in China so that they are not willing to make any further contributions to whatever purpose.Publication The influence of ethnicity and culture on the valuation of environmental improvements : results from a CVM study in Southwest China(2013) Frör, Oliver; Börger, Tobias; Ahlheim, MichaelThe provision of environmental goods by government creates social benefits which might vary between citizen groups with different cultural and ethnic backgrounds. These differences as well as the overall extent of benefits should be analysed before the implementation of public projects in order to consider not only the efficiency aspects of such a project but also its distributional effects. In Southwest China we are facing a rapid deforestation for the development of rubber cultivation and at the same time find an ethnically highly diverse population. This Contingent Valuation study tries to assess the short-term and long-term benefits accruing from a public reforestation programme in Xishuangbanna and their distribution among different ethnic groups living in that region. The results show that different ethnic groups value short-term and future benefits of reforestation differently and that these differences can be explained by the different cultural and historical backgrounds of these ethnic groups.