Browsing by Subject "Kommunikationswissenschaft"

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Analyse rezeptionsbegleitend gemessener Kandidatenbewertungen in TV-Duellen : Erweiterung etablierter Verfahren und Vorschlag einer Mehrebenenmodellierung
(2014) Bachl, Marko; Brettschneider, Frank
Continuous Response Measurement (CRM) as a tool to capture candidate evaluations during televised debates is well established in political communication research. Such systems allow very detailed measurements of individual responses to certain candidate statements. However, CRM studies produce very complex data structures which are not easily accessible by simple analytical procedures while at the same time preserving the individual nature of the measurement. Therefore, we first critically discuss the established analytical approaches and recommend some modifications. Second, we describe how such measurements can be adequately modeled at the individual level in a multilevel framework. All analytical approaches are demonstrated using data from a CRM study on the televised debate in the run-up to the Baden-Württemberg state election 2011.
Cultural differences in social media use, privacy, and self-disclosure : research report on a multicultural study
(2016) Masur, Philipp K.; Trepte, Sabine
This research report presents comparative results from five nations (United States of America, United Kingdom, Germany, the Netherlands, and China) with regard to social media use, self-disclosure, privacy perceptions and attitudes, and privacy behavior in online environments. The data stemmed from an online survey that was conducted from November, 2011, to December, 2011. Across all five nations, N = 1,800 participants completed the survey. The findings suggest that a broad differentiation between Western and Eastern cultures only partly accounted for differences in social media use and privacy behavior. Rather, the results of this report suggest that European countries (United Kingdom, Germany, and the Netherlands) share similar privacy perceptions and show similar behavioral patterns. Non-European cultures (the USA and China) on the other hand, use social media differently. Participants from European countries had generally smaller audiences on social network sites and microblogging platforms, tended to limit the visibility of their postings and profile information more, and used more privacy settings to safeguard their privacy. In particular, German social media users seemed to be guarded, protective, and rather reluctant to participate in online communication. Users from the US, on the other hand, rated privacy-related behavior as less risky and were hence less likely to imply sophisticated privacy strategies. Apart from these findings, the report also shows that there are more commonalities than differences. People from all five countries think that it is important to protect privacy. Most users consciously decides what to share and what not to share. Accordingly, social media users do not always share intimate and detailed information about their lives.
A gendered perspective on online privacy and self-disclosure
(2024) Frener, Regine; Trepte, Sabine
In research on online privacy and self-disclosure, gender is commonly included as a potentially predictive variable. The results are heterogeneous and sometimes controversial; explanations are often lacking or based on stereotypical assumptions. With this dissertation, I seek to provide a gender-focused perspective on online privacy and self-disclosure by taking a closer look at gender effects in privacy-related outcomes, studying the implementation of gender as a research variable, and investigating how gender is related to people’s inherent need for privacy. To this end, I present a short introduction in the first chapter, followed by four publications: a book chapter on privacy and gender (Study 1), a systematic literature review (Study 2), an empirical investigation of gender effects in privacy behavior (Study 3), and the development of the Need for Privacy Scale (NFP-S; Study 4). In Study 1, the book chapter, I summarize key theoretical advancements in gender and privacy research in line with the feminist movement. Further, empirical findings on gender disparities are presented from a communication science perspective. I discuss the ongoing gender-based digital divide as well as risks associated with automatic gender categorization. Lastly, I address the problems of conceptualizing gender as a binary, static variable, and propose alternative perspectives for more equitable treatment. In Study 2, my co-author Prof. Dr. Sabine Trepte and I examine how scholars in the field of online privacy incorporate gender into their research. For n = 107 articles reporting gender effects (or a lack thereof), we assess whether gender theory is included, to what extent it is referred to, and what function it serves. The results show that in most studies, gender is undertheorized, resulting in reduced explanatory power and the risk of gender essentialism. To meet the need for gender theorization in online privacy research we identified in Study 2, I present an empirical investigation of the social web gendered privacy model (Thelwall, 2011) in Study 3. The model aims to link gender differences in online privacy concerns, data protection behavior and online self-disclosure and explain them via gender differences in offline factors. Using longitudinal data (n = 1,043), I found partial support for the relationships between the privacy-related variables as well as for the transfer from offline to online contexts. The expected gender differences did not arise consistently, which challenges the model’s claim that women constitute an especially vulnerable population regarding social media usage. To offer added value for the broader field of privacy-related research, my co-authors Jana Dombrowski and Prof. Dr. Sabine Trepte and I present the Need for Privacy Scale (NFP-S) in Study 4. The NFP-S is a concise measure of the need for privacy as a personality trait, developed to be applied in any context. Against the theoretical backdrop of Burgoon’s (1982) privacy dimensions, we propose a second-order model with informational, psychological, and physical need for privacy as the first-order factors. In two large-scale surveys (Study 1: n1 = 3,278; n2 = 1,226; Study 2: N = 1,000), the scale was validated with regard to relevant personality traits, privacy-related cognitive criteria and behaviors as well as socio-demographic variables. With the goal of disentangling (biological) sex and gender, we include self-assessed femininity and masculinity. We find that congruity between participants’ perception of their femininity/masculinity and their sex is related to a higher need for privacy. In the overall discussion, I combine insights from the studies, provide ideas for future research, and offer societal and practical implications. Taken together, the four studies contribute to the field of online privacy by emphasizing the psychological perspective of gender as a socially constructed, multifaceted, and dynamic construct. Adopting this view is desirable for privacy researchers, as it helps to better understand privacy-related attitudes and decision-making, hence increasing overall validity. Furthermore, a differentiated understanding of gender is needed to prevent oversimplifications and stereotyping and to promote ethical and fair research.
Privacy, self-disclosure, social support, and social network site use : research report of a three-year panel study
(2013) Trepte, Sabine; Dienlin, Tobias; Reinecke, Leonard
This research report presents data from a study conducted in Germany based on a 3-year panel design. From October 2009 to April 2012, five waves of data collection were established. N = 327 participants from a convenience sample gave answers to questions regarding media use, privacy behaviors, well-being, social support, authenticity, and specific online experiences with a particular emphasis on social network sites (SNSs). It was found that across the 3 years of the study, people increasingly gained online social capital, developed a greater need for privacy, started to disclose more personal information online, and continually spent more time on SNSs. At the same time, people's willingness to disclose information in offline settings as well as their risk assessment of SNSs significantly decreased over time. Furthermore, frequent users of SNSs had more online social capital than less frequent users, disclosed more personal information online, knew more ways to restrict the access to their profiles, and were more authentic in their online profiles. People who had a higher need for privacy were less satisfied with their lives, less authentic in both their personal relationships and their online profiles, and generally showed more negative effects on different psychological variables. Respondents who had more online social capital also reported having more general positive affect and more offline social support. In the research report, further results are reported: Each variable is presented both individually and in context with other measures. The study is the first longitudinal study on online privacy and as such the first to be able to report mutual causalities between online experiences and privacy behaviors.
Stress management and coping using smartphones by mothers of young children
(2021) Wolfers, Lara N.; Utz, Sonja
Being a parent of young children is associated with both joy and stress. High parental stress was shown to be associated with decreased parental wellbeing and negative child outcomes. Thus, it is important that parents successfully cope with stress. Research has shown that becoming a parent often results in constraints on time allocation and a perceived state of isolation, making it harder to cope with stress. Smartphones might be a useful tool for parental stress management. For most parents, smartphones are always and easily accessible. Moreover, smartphones can provide many resources such as social support and information and can be used for short periods. Accordingly, first studies show that parents often use their smartphones to cope with stress. However, parental smartphone use has been widely problematized in academic and public discussions because smartphones are said to distract parents from interacting with their children. Research on how parents use smartphones to their benefit is still limited. Moreover, we do not know yet whether and under what circumstances coping using smartphones effectively reduces parental stress. To fill this knowledge gap, I examined in my dissertation how mothers of young children use their smartphones for coping with stress and under what circumstances coping using smartphones is effective. As mothers are still the primary caregivers, my dissertation mainly focuses on mothers. In a first theoretical step, I conducted a systematic scoping review summarizing and integrating the previous literature on media use for coping. Many studies assessed how media are used for coping. However, the literature had not clearly identified where media have their place in stress management models. In the scoping review, I suggested placing media in the transactional model of stress and coping by differentiating between coping strategies, such as social support or distraction and coping tools, such as talking to a friend or using a smartphone. When confronted with a stressful encounter, individuals choose a combination of coping tools and coping strategies to cope with stress. The fit of this combination with the situational circumstances determines whether the coping efforts are successful. Based on this conceptualization, I conducted a qualitative focus groups study and a quantitative experience sampling study (ESS). In the focus group study, building on a synthesis of the literature on digital media use for parenting and smartphone use while parenting, I interviewed parents in a medium-sized city and a parent-child health retreat clinic about how they use their smartphones for stress management. In the ESS, I additionally drew on theoretical conceptualizations from mobile communication and digital wellbeing research. Over 200 mothers filled in four questionnaires a day for one week and answered questions about a stressful situation that had happened in the last two hours. Both studies showed that when mothers are in stressful situations with their children, they mainly use their phones to distract themselves from the stressful encounter and to find information and support. In the focus groups study, parents reported many instances in which they successfully used their phones for stress coping. In the ESS, mothers, however, experienced a smaller stress decrease in stressful situations in which they used their phone than in situations involving no phone use. Using positive phone content, though, was related to increased coping effectiveness. My dissertation also demonstrated that social norms around maternal smartphone use play an important role when mothers use their phones for coping with stress. To explore this, I suggested a social constructivist viewpoint on media use and media effects. This viewpoint posits that the perception of and feelings around ones own media use are just as important for media effects as characteristics of objectively measurable media use, such as usage time. Further, I argue that these media use perceptions are influenced by what others say about media use and are, thus, socially constructed. Confirming the value of this viewpoint, I show in the ESS that mothers who perceived stronger injunctive norms against parental phone use experienced increased guilt when they used their phone for stress coping. Feelings of guilt around phone use in turn were related to a diminished coping effectiveness. Overall, my dissertation shows that by using positive content, mothers can use their smartphones to their benefit when they are confronted with stressful situations. Negative social norms against parental smartphone use can, by inducing guilt, be associated with diminished coping effectiveness when mothers use their phone to cope with stress. Therefore, academic and public discussions around smartphone use should consider the benefits of smartphone use for parents so that a more nuanced debate does not lead to social pressure and feelings of guilt among parents.
The psychology of privacy: Analyzing processes of media use and interpersonal communication
(2017) Dienlin, Tobias; Trepte, Sabine
What is the psychology of privacy? How do people perceive privacy? Why do people disclose personal information on the Internet, and what does this reveal about our their personalities? With four studies, this cumulative dissertation discusses potential answers to these questions. Study 1 (“The Privacy Process Model”) proposes a new privacy theory, the so-called Privacy Process Model (PPM). The PPM states that privacy consists of three major elements: the privacy context, the privacy perception, and the privacy behavior. In order to balance the three elements people constantly engage in a privacy regulation process, which can be either explicit/conscious or implicit/subconscious. Through concrete examples of new digital media, several implications of the PPM are demonstrated. Study 2 (“Is the Privacy Paradox a Relic of the Past?”), which is co-authored by Prof. Dr. Sabine Trepte, analyzes the privacy paradox through the results of an online questionnaire with 579 respondents from Germany. By adopting a theory of planned behavior-based approach, the results showed that self-disclosure could be explained by privacy intentions, privacy attitudes, and privacy concerns. These findings could be generalized for three different privacy dimensions: informational, social, and psychological privacy behaviors. Altogether, Study 2 therefore suggests that the privacy paradox does not exist. Study 3 (“An Extended Privacy Calculus Model for SNSs”), co-authored by Prof. Dr. Miriam J. Metzger, builds upon the results of Study 2 and investigates whether psychological antecedents can explain not only online self-disclosure but also online self-withdrawal. Using a privacy calculus-based approach, the study analyzes data from a U.S.-representative online sample with 1,156 respondents. The results showed that self-disclosure could be explained both by privacy concerns and expected benefits. In addition, self-withdrawal could also be predicted by both privacy concerns and privacy self-efficacy. In conclusion, Study 3 demonstrates that perceived benefits, privacy self-efficacy, and privacy concerns together predict both online self-disclosure and online self-withdrawal. Study 4 (“Predicting the Desire for Privacy”), also co-authored by Miriam J. Metzger, analyzes the relationship between the desire for privacy and different facets of personality. In Study 4a, an online questionnaire with 296 respondents was conducted and in Study 4b, a laboratory experiment with 87 participants was run. The results of the questionnaire showed several significant relationships: For example, respondents who reported lacking integrity and being more shy, less anxious, and more risk averse were all more likely to desire privacy. The experiment showed a statistical trend that participants who had written an essay about past negative behaviors were more likely to express an increased desire for privacy from other people; in addition, an implicit association test (IAT) showed that participants whose IAT results implied higher lack of integrity also desired more privacy from government surveillance. In conclusion, the results evidence that the desire for privacy relates with several aspects of personality and, notably, also with personal integrity. In the overarching discussion, the results of the aforementioned studies are combined in order to provide an updated picture of privacy. This picture suggests that online self-disclosure is not paradoxical but explainable. Being able to understand online privacy behaviors is important; however, this is not only because the Internet has paramount importance in social and professional contexts, but also because people’s desire for privacy can reveal central aspects of personality, such as one’s own personal integrity. Finally, several societal implications are discussed. It is argued that modern societies should try to design new cultural artifacts about privacy, update old and obsolete behavioral patterns with regard to privacy, foster a better understanding of the conceptual nature of privacy, work toward new and more protective privacy laws, and aim to leverage overall privacy literacy.