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Doctoral Thesis
2021
The impact of multilingual product information on consumer evaluations
The impact of multilingual product information on consumer evaluations
an assessment of basic effects, boundary conditions, and drivers
an assessment of basic effects, boundary conditions, and drivers
Abstract (English)
1 Introduction
2 State-of-the-art picture of foreign language research in international marketing: An overview identifying future research in the area of foreign language cues
3 First study: “Effects of multilingual product packaging on product attitude, perceived quality, and taste perceptions”
4 Second study: “Multilingual product information: What consumers infer from additional information in a foreign language and how it affects consumer evaluations”
5 Third study: “Adding value to local brands through foreign language cues”
6 Discussion and conclusion
7 Full list of references
Abstract (German)
1 Einleitung
2 State-of-the-art picture of foreign language research in international marketing: An overview identifying future research in the area of foreign language cues
3 Erste Studie: “Effects of multilingual product packaging on product attitude, perceived quality, and taste perceptions”
4 Zweite Studie: “Multilingual product information: What consumers infer from additional information in a foreign language and how it affects consumer evaluations”
5 Dritte Studie: “Adding value to local brands through foreign language cues”
6 Diskussion and Fazit
7 Vollständige Referenzliste
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Notes
Publication license
Publication series
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Faculty
Faculty of Business, Economics and Social Sciences
Institute
Institute of Marketing & Management
Examination date
2021-04-22
Supervisor
Edition / version
Citation
Identification
DOI
ISSN
ISBN
Language
English
Publisher
Publisher place
Classification (DDC)
330 Economics
Collections
Original object
Standardized keywords (GND)
Sustainable Development Goals
BibTeX
@phdthesis{Schwenk2021,
url = {https://hohpublica.uni-hohenheim.de/handle/123456789/6610},
author = {Schwenk, Johanna},
title = {The impact of multilingual product information on consumer evaluations : an assessment of basic effects, boundary conditions, and drivers},
year = {2021},
school = {Universität Hohenheim},
}