The impact of multilingual product information on consumer evaluations

dc.contributor.advisorHüttl-Maack, Verenade
dc.contributor.authorSchwenk, Johannade
dc.date.accepted2021-04-22
dc.date.accessioned2024-04-08T09:00:37Z
dc.date.available2024-04-08T09:00:37Z
dc.date.created2021-07-13
dc.date.issued2021
dc.description.abstract1 Introduction 2 State-of-the-art picture of foreign language research in international marketing: An overview identifying future research in the area of foreign language cues 3 First study: “Effects of multilingual product packaging on product attitude, perceived quality, and taste perceptions” 4 Second study: “Multilingual product information: What consumers infer from additional information in a foreign language and how it affects consumer evaluations” 5 Third study: “Adding value to local brands through foreign language cues” 6 Discussion and conclusion 7 Full list of referencesen
dc.description.abstract1 Einleitung 2 State-of-the-art picture of foreign language research in international marketing: An overview identifying future research in the area of foreign language cues 3 Erste Studie: “Effects of multilingual product packaging on product attitude, perceived quality, and taste perceptions” 4 Zweite Studie: “Multilingual product information: What consumers infer from additional information in a foreign language and how it affects consumer evaluations” 5 Dritte Studie: “Adding value to local brands through foreign language cues” 6 Diskussion and Fazit 7 Vollständige Referenzlistede
dc.identifier.swb1762751070
dc.identifier.urihttps://hohpublica.uni-hohenheim.de/handle/123456789/6610
dc.identifier.urnurn:nbn:de:bsz:100-opus-18943
dc.language.isoeng
dc.rights.licensepubl-mit-poden
dc.rights.licensepubl-mit-podde
dc.rights.urihttp://opus.uni-hohenheim.de/doku/lic_mit_pod.php
dc.subjectForeign languageen
dc.subjectMultilingual packagingen
dc.subjectReference group influenceen
dc.subjectConsumer inferencesen
dc.subjectMehrsprachige Produktverpackungde
dc.subjectReferenzgruppeneinflussde
dc.subjectInferenzende
dc.subject.ddc330
dc.subject.gndFremdsprachede
dc.titleThe impact of multilingual product information on consumer evaluationsde
dc.title.dissertationDer Einfluss mehrsprachiger Produktinformationen auf die Produktbewertungen von Verbrauchern : eine Untersuchung von grundlegenden Effekten, Rahmenbedingungen und Treibernde
dc.type.dcmiTextde
dc.type.diniDoctoralThesisde
local.accessuneingeschränkter Zugriffen
local.accessuneingeschränkter Zugriffde
local.bibliographicCitation.publisherPlaceUniversität Hohenheimde
local.export.bibtex@phdthesis{Schwenk2021, url = {https://hohpublica.uni-hohenheim.de/handle/123456789/6610}, author = {Schwenk, Johanna}, title = {The impact of multilingual product information on consumer evaluations : an assessment of basic effects, boundary conditions, and drivers}, year = {2021}, school = {Universität Hohenheim}, }
local.export.bibtexAuthorSchwenk, Johanna
local.export.bibtexKeySchwenk2021
local.export.bibtexType@phdthesis
local.faculty.number3de
local.institute.number570de
local.opus.number1894
local.title.fullThe impact of multilingual product information on consumer evaluations : an assessment of basic effects, boundary conditions, and drivers
local.title.suban assessment of basic effects, boundary conditions, and drivers
local.universityUniversität Hohenheimde
local.university.facultyFaculty of Business, Economics and Social Sciencesen
local.university.facultyFakultät Wirtschafts- und Sozialwissenschaftende
local.university.instituteInstitute for Cultural Sciencesen
local.university.instituteInstitut für Marketing & Managementde
thesis.degree.levelthesis.doctoral

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