Designing collaborative intelligence systems for employee-AI service co-production

dc.contributor.authorBlaurock, Marah
dc.contributor.authorBüttgen, Marion
dc.contributor.authorSchepers, Jeroen
dc.contributor.corporateBlaurock, Marah; Institute of Marketing & Management, University of Hohenheim, Stuttgart, Germany
dc.contributor.corporateBüttgen, Marion; Institute of Marketing & Management, University of Hohenheim, Stuttgart, Germany
dc.contributor.corporateSchepers, Jeroen; Innovation, Technology Entrepreneurship & Marketing (ITEM) group, Eindhoven Artificial Intelligence Systems Institute (EAISI). Eindhoven University of Technology, Eindhoven, The Netherlands
dc.date.accessioned2026-03-18T12:08:48Z
dc.date.available2026-03-18T12:08:48Z
dc.date.issued2025
dc.date.updated2026-03-13T19:53:00Z
dc.description.abstractEmployees increasingly co-produce services with artificial intelligence (AI). Focusing on system design, this research uncovers (1) which system features qualify an AI system as a so-called collaborative intelligence (CI) system, (2) to what extent CI systems influence work-related employee outcomes, and (3) which CI features relate to which outcomes. Based on an extensive literature review and a qualitative study, we demarcate CI from related concepts—such as hybrid intelligence, collective intelligence, and human-AI teaming—and identify five relevant CI system features: engagement, transparency, process control, outcome control, and reciprocal strength enhancement. Employing two scenario-based experiments with financial services employees ( N = 309) and HR professionals ( N = 345), we demonstrate that strong CI systems (i.e., characterized by the aforementioned five features) significantly relate to perceived service improvement, perceived outcome responsibility, (threat to) meaning of work, and adherence to the system. Particularly, transparency, process control, and outcome control are important design features, while, surprisingly, engagement seems less relevant. We also identify previous AI experience of employees as an important contingency factor: effects are much stronger for AI novices. Our research contributes to service literature by defining CI systems, while practitioners may benefit from our blueprint for CI system design.
dc.description.sponsorshipOne partner company
dc.identifier.urihttps://doi.org/10.1177/10946705241238751
dc.identifier.urihttps://hohpublica.uni-hohenheim.de/handle/123456789/19028
dc.language.isoeng
dc.rights.licensecc_by-nc
dc.subjectCollaborative intelligence systems
dc.subjectArtificial intelligence
dc.subjectService co-production
dc.subjectEmployee-AI collaboration
dc.subjectAI design
dc.subject.ddc650
dc.titleDesigning collaborative intelligence systems for employee-AI service co-production
dc.type.diniArticle
dcterms.bibliographicCitationJournal of service research, 28 (2025), 4, 544-562. https://doi.org/10.1177/10946705241238751. ISSN: 1552-7379 ISSN: 1094-6705 Sage CA: Los Angeles, CA : SAGE Publications
dcterms.bibliographicCitation.issn1094-6705
dcterms.bibliographicCitation.issn1552-7379
dcterms.bibliographicCitation.issue4
dcterms.bibliographicCitation.journaltitleJournal of service research
dcterms.bibliographicCitation.originalpublishernameSAGE Publications
dcterms.bibliographicCitation.originalpublisherplaceSage CA: Los Angeles, CA
dcterms.bibliographicCitation.pageend562
dcterms.bibliographicCitation.pagestart544
dcterms.bibliographicCitation.volume28
local.export.bibtex@article{Blaurock2025, doi = {10.1177/10946705241238751}, author = {Blaurock, Marah and Büttgen, Marion and Schepers, Jeroen et al.}, journal = {Journal of service research}, title = {Designing collaborative intelligence systems for employee-AI service co-production}, year = {2025}, volume = {28}, number = {4}, pages = {544--562}, }
local.subject.sdg8
local.subject.sdg9
local.title.fullDesigning collaborative intelligence systems for employee-AI service co-production
local.university.bibliographyhttps://hohcampus.verw.uni-hohenheim.de/qisserver/a/fs.res.frontend/pub/view/44393

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